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There's bad SEO and there's these guys.
SEO is a very complex and fragile beast. It can be very difficult at times to keep up with algorithm changes as well as work out how a client's site is hampering the process. On top of that you have to work out a long term content strategy. This former client though, paid $12,000 to basically destroy her business through sheer neglect and incompetence. This isn't bad SEO, it's thievery. It's prompted me to come up with a new product for the EOFY. I'll shoot you the details a bit later. In the meantime if you know anyone doing what I'm showing in today's show, tell them to stop.
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