You don’t have to stand on the sidelines. It has been a little over a decade since former software entrepreneur Marc Andreesen stated that “software is eating the world.” His statement was based on his belief that software companies would disrupt traditional industries, upsetting the status quo and seeing long-standing firms collapse. That was in 2011, and his prediction was confirmed with the rise of giants such as Netflix, Airbnb, and Amazon to name a few. Today’s meteoric rise of AI feels like history repeating, with numerous industries nervously awaiting the impact this new tech will have on their companies. Google appears to be waiting on the sidelines during this evolution, but you don’t have to.