Your blogs best bits, highlighted.

Before we look at how your audience is reaching your blog (stay tuned for Keyword Research tomorrow!) it's important to examine how your current visitors are interacting with your site.

Are they finding it easy to navigate through your content, or are they getting stuck along the way? Besides reaching out to your audience and hoping they participate in surveys, there's one simple (and FREE) tool that will reveal everything you need to know.

Hotjar is a heatmapping & recording tool that monitors your audiences behaviour by tracking their time on your site. If you're wondering why your audience isn't converting, Hotjar will help you find the answer - and highlight areas for improvement you've never even considered.