Get investigating, get ranked.
Ever wondered how on earth Google ranks sites in search results? Besides a bunch of complex factors and algorithms to determine the quality of a site, they also determine relevance - how useful will a post be to that users search?
Every time we search for something we're asking a question, and Google's aim is to provide the best answer. Knowing exactly what your audience is looking for means you can give them content they're really after and turn casual readers into long term advocates.
To start you on your keyword research journey, we're starting with you. You create the content your audience connects with, and know the true value it provides. Who better to help their readers than the author themselves?
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