4 Reasons Why Fairfax's New Digital Strategy Won't Work
What a week for newspapers... I know what you're thinking, we're surprised those guys are still around too!
In case you hadn't heard, earlier this week The Age & SMH owner Fairfax cut 1900 jobs, shut down two printing plants, turned their masthead metropolitan papers into tabloids and doubled down on a new paywall digital strategy that is bound to fail spectacularly.
In this week's show we'll take a look at what makes The Age's website so terrible to use and explore why Fairfax's new digital strategy is the death knell for The Age online.
|
|
|
