Insider knowledge, right at your fingertips
SEO is all about building a strong relationship with your audience AND Google. After all, Google is the middle man between your content and the people who need it most.
Essentially, Google is like a friend referring you a local restaurant, or a new band. They already know a little bit about what you like (thanks to the information you share with them), and they want to stay in your good books, and keep being friends - a good friend doesn't recommend a bad place or something they know you won't like.
Yes, this friend has EVERY answer to any question possible, and has formulaically found the literal best answer, but their only aim is to give you the best advice. This is where rankings come in - after comparing your post to hundreds of similar posts across the web, they're compiled into a precise order that determines how beneficial and relevant they will be to the searcher.
Your rankings are a combination of many known and unknown factors - such as your actual content, user behaviour on your site, technical aspects such as load speed, and Google's understanding of your site. Rankings can easily fluctuate (up or down), or vary for related, but slightly different phrases. Monitoring these rankings is key to understanding your site's performance and potential for improvement.
Search Console is your #1 way to put your best foot forward. It allows you to communicate changes on your site directly to Google, see how Google interprets and navigates your site, while also revealing your search appearance - the keywords you rank for, where you rank, and how they perform - plus added extras you've achieved.
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