Do you stalk your audience?

Okay maybe not stalking, but what steps do you currently take to understand and learn from your audience's behaviour on your site?

Today we're looking at connecting your blog with Google Analytics - a tool you've definitely heard mentioned, but might not have fully embraced. Anyone who owns or manages a website NEEDS Google Analytics installed on their site - it's as simple as that!

We'll show you how to connect your blog with the tool that allows you to tap right into Google's data directly, so you can monitor how your visitors arrive on your blog, interact with your content, and find ways you can serve them better - whether it's through optimisation, new content, or user experience improvements.

Google Analytics does more than just tell you the number of people who visit your site - are you ready to find your hidden secrets?