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For the past couple of months, since I started posting in early April, most of the thinking behind this project has gone onto LinkedIn, where a post does its work in a day and then scrolls out of reach. I've wanted somewhere it could actually sit.

So there's now a blog, at potentialisation.com/blog. Nothing dramatic — just a proper home for the essays, the half-formed ideas, and the reading that feeds the project. The plan is to write in the open: not polished conclusions handed down, but the actual thinking while it's still moving.

The part I'm more interested in is what it could become. The questions this project sits on top of — how adults grow and change, what AI is doing to work and identity, how we make meaning when the ground shifts — are far bigger than me, and plenty of people are further down those roads than I am. So the blog carries an open invitation: if you work in any of this — adult development, personal awareness, AI and its impact, psychology, sociology — I'd like to host your thinking alongside mine. The easiest way in is to connect with me on LinkedIn and say hello.

The first to go up in that spirit is a summary of a new working paper by my friend Maria Elena Mejia, an economist. Her argument, roughly: "AI took the jobs" is the wrong sentence. AI decides nothing — people do, inside institutions that reward cutting over building. We've made a mistake shaped like this before, in 1798, and we have the tools not to repeat it. It reframed the question for me, and she was happy for me to write it up.

Alongside it, a few of my own have gone up. The one I'd point you to first asks why we can't argue each other out of our worldviews — a pattern I'd watched for years (two thoughtful people never talk each other round over tea) that turns out to have real neuroscience under it. It ends where this invitation starts: with why an age of AI may need a different kind of education, and a request for people who know these fields better than I do to get in touch. Two others circle AI and work: one takes Demis Hassabis putting a date on AGI — around 2030, what he calls a "new human era" — and argues the thing worth preparing for isn't the technology but ourselves; the other, The pie gets bigger, works through what AI does to jobs trade by trade — taxis, insurance, security, care — and why the growth doesn't reach displaced people on its own.

On the blog

• The blog lives at https://www.potentialisation.com/blog
• Why we can't argue each other out of our worldviews — the neuroscience of why arguments don't move us, and what it means for education
• What AI is about to do to your identity
• AI didn't make that decision. A person did. — Maria's paper, summarised
• A new human era is coming — it needs humans who know themselves
• The pie gets bigger — what AI actually does to jobs, trade by trade
• Why we exist — a short page on why this is a non-profit, with a note from me at the end.
• An open invitation to write with us — if this is your field, get in touch.

You can follow new pieces through this newsletter, or on LinkedIn — everything so far is here: https://www.linkedin.com/in/jontwigge/recent-activity/all/. We're building up LinkedIn from scratch, so if anything lands with you, a like or a share makes a real difference at this stage.

One more thing, looking ahead: there's more coming to what-world-way itself before long — new tests beyond the first three you take. I'll say more when they're live.

Jon