Stop chasing DR. Chase this instead...
I’ve said it before but I’ll say it again. and again. All these 3rd party SEO tools are full of vanity metrics that THEY made up. These are not metrics that...
When to put SEO to the side
You know what grinds my gears as an SEO professional? How badly everyone else is doing SEO. Hold your horses, I’m not on an ego trip. What I see every day...
When migrations go wrong
Imagine that you ran a shop for many years. Things were going well but you had to move to a new location in the same city. How do you tell people about this?...
How to rizz up your Image SEO
Ok folks, time to get a bit pedantic about images on your website. Make sure you name them correctly. Little bit of SEO benefit but it also helps you find...
“just be better than everyone else”
Most websites suck and the teams behind them aren’t much better. Let me clarify this blanket statement before y’all cancel me. I recently had to get quotes...
Should you copy your competitors?
Yes and No. It depends. It can make sense to do so, especially if you’re new to the game and are up against some longer established players who have...
Everything counts in large amounts
Do you know where this subject line is from? It’s from a song by Depeche Mode called “Everything counts”. Great track btw. It’s also an excellent way to...
Summer vibes: be a chump or be a champ?
Right now, Dubai is going through a hot and bothered summer. Schools are out, people have left for the holidays and it’s typically quieter here. This means...
Why I don't use SEO checklists
The most common question I get asked is: where are you from? The next most common question: but no really, where are you from? And the 3rd most common...
Why did I use ChatGPT to make dinner?!
If you’re like me, you don’t have time to be wasting time. And when it comes to meal prep and making food for the fam, I’m all about saving time. The other...
How to bore your readers to death
Do you like reading walls and walls of text? I bet you don’t. (really). So when you look at content on your site, ask yourself: is it easy to understand...
Stop wasting money on useless things
I tried talking some sense to a business owner recently. They sell coffee pods/capsules that are compatible with Nespresso machines. Their luck has been...
Special SEO bulletin this week!
I interrupt this week’s email because there’s been a leak! Specifically, a leak about how Google Search works. To me, it’s like the Panama Papers from a...
How to MAXIMISE your ROI on the WWW
What’s good? You know why so many service-based website struggle online? Because they’re irrelevant. They either have: one solitary services page, listing...
Some SEO and life advice, from South Africa
What’s good? I’m a firm believer that every business needs a website and every website needs SEO. However I’m not as hardcore about this idea as I used to...
Do you have the need for speed?
That’s such a cliche subject line. But the answer to it is yes. We all have a need for speed. Some time ago Google came out saying that page speed is a...
🗑 Say NO to TRASH SEO!
It’s been a little over 1 year since I started Jambread, my very own SEO consultancy. I’ve send cold emails to almost 2000 businesses. (sorry, not sorry)....
🌅 The best SEO advice you'll get (today)
What’s good? SEO is all about.. making your content easier for people to find. You could use keyword research and AI writing tools to do this. And it’s not...
Are you FUMBLING the bag?
What’s good? I’ll tell you what is: 2 SEO emails in 2 days. Because I fumbled and got my scheduling mixed up. MY BAD. It happens. But we’re good now. This...
My 2 most common SEO questions
What's good? The most common SEO question I get asked is "how much". The second most common SEO question is: "what do I get for my money" A JOB WELL DONE....
3 SEO tips to brighten your day ☀️
What’s good? Someone on Twitter was wondering why their Domain Rating was so low (1.2) despite having 37 backlinks from 11 websites. This is the state of SEO...
Quick SEO tip: LINKS 🔗
Recently, Google has come out saying they rely less on links when it comes to ranking content. I’m paraphrasing but that’s the gist of it. As expected, it...
SEO: Think of the people!
What's good? In the Dubai SEO Club group chat, someone asked for tips on SEO for the tourist sector. I replied "it depends" I wasn't trying to be funny or...
Every website needs SEO
You've heard of Berkshire Hathaway right? Check out their website. It's basic af. That's a good thing though. It's secure, loads quick and has plenty of...
5 SEO tings to move the needle
What's good? It's the month of Ramadaan and Eid is around the corner. So I've got a few extra SEO tips as an Eid pressie for you. You're welcome. Moving...
SEO: the 8th Wonder of the World
What's good? It's uncertain times right now. Moreso than perhaps even Covid times (maybe I'm wrong!) One thing for sure, SEO is alive and kicking. But what...
Difficult SEO conversations
What's good? A lot of people who come to me for SEO, have been burnt before. This naturally makes them skeptical about SEO in general. My most recent client...
AI have a confession...
What's good? I'm not gonna lie. I use ChatGPT to help me write content. I just don't publish it as is though. Some days I just don't have the creative spark...
SEO world on fire right now 🔥
What's good? I'll tell you what isn't right now: the SEO world. Man, it's a dumpster fire within a dumpster fire. Google is rolling out a huge update that's...
Short and simple. Unlike me!
What's good? Do you know someone who doesn't know how to keep things short? You ask them something, they reply but it's a super long reply and they end up...
SEO: the lifestyle change you need!
What's good? This week's email send date and time is a curveball. Because...reasons. But let's not fixate on that. I'm here to tell you that, despite what...
Are you eating soup with a fork?
What's good? I'll tell you what isn't: the linkbuilding being done for my newest client. My client hired me for an SEO Clinic to help their team get learnt...
SEO, Shakespeare and LINKS!
If I said your website has over 500 links pointing to it, you'd be impressed, right? It's ok to say yes. Most people would. What if I said it's not 500...
Another silly question: SEO or PPC?!!!!11
"Which is better: SEO or PPC?" This question comes up so often, I'd be printing cash money from my own ATM machine if I got a dirham for every time this was...
TRUTH BOMB ALERT: how long SEO really takes
What's good? Time to drop truth bombs in your inbox. Starting by dispelling these myths: SEO takes time to doSEO takes at least 6-9 months to show resultsYou...
AI content battle. Who will win?!
What's good? Just wanted to thank you for subscribing and reading my SEO tips. I appreciate you. <3 Moving along... So I have to write descriptions for...
My website dropped the ball
What’s good? 15 days into the new year. How’s your SEO going? Mine has been unreal. For 2 reasons: I sent my email on a Wednesday last week, instead of my...
big pro tip for 2024
What's good? I genuinely hope 2024 is off the chain for you, in the best possible way. Good vibes only, and all that! Here's a pro tip to steer you in the...
Are you ready for these 5 mid-week SEO tips?
What's good? I normally send these emails every Monday at 10.30am Dubai Standard Time. This week, I'm sending the email out on a Wednesday instead. Because...
The best advice of 2023
What's good folks? Here's the best advice I can give you to round out 2023. It will be the best advice you'll get. Unless you fancy wild unchecked advice...
Setbacks, sulking and SEO
No one came to Dubai SEO Club's meetup last night. Sad face. Just kidding. Not sad, just disappointed. But this isn't a pity email. This is what it's like to...
Big brands and cupcakes
I've done SEO for Whimsical Cakehouse in Sydney. And I've done SEO for Etihad Airways in Abu Dhabi. Which is more impressive to you? Most would say Etihad...
Where are all your eggs?
What's good? In September/October 2019, I helped a friend out with their SEO. It was a small site running on Shopify, selling all kinds of power tools. It...
I tried to be a comedian the other day
The other day I was trying to be funny. When someone asked me what I do, I replied with this: "I'm a visibility consultant" Naturally, their eyes glazed...
I've got an SEO secret to tell you
What does the S in SEO stand for? Search? Stupid? Sashimi? If you answered any of the above, you'd be dead wrong. Because the S in SEO stands for SPEED. Let...
Another algo update?!
Last week's SEO email lost me a few subscribers. Not entirely sure why - it was all about why these algorithm updates don't scare me! (and why they shouldn't...
I aint afraid of no algo update!
There's been a lot of updates in SEO Land lately. The recent Helpful Content Update has thrown many off, particularly in the travel niche. And for good...
Debunking poor SEO advice, again.
What's good? I saw a tweet that I wholeheartedly disagreed with. Nothing new, it is Twitter after all. But this was a tweet about SEO and it was from someone...
How many water brands are in your supermarket?
What's good? You know the hardest thing about sending out this newsletter each week? It's knowing how to keep everyone happy. I know many people on my list...
🚀 SEO. Ess. Eee. Ohh.
What's good? I've been in and out of SEO land over the past few weeks. But I'm back in circulation. And here's some recent SEO issues I've encountered that I...