I need your help (and more)
Hey, It’s been way too long before emails. But I’ll get to that in a minute. Right now, I need your help. My Twitter/X account got hacked and I can’t get...
Stop chasing DR. Chase this instead...
I’ve said it before but I’ll say it again. and again. All these 3rd party SEO tools are full of vanity metrics that THEY made up. These are not metrics that...
When to put SEO to the side
You know what grinds my gears as an SEO professional? How badly everyone else is doing SEO. Hold your horses, I’m not on an ego trip. What I see every day...
When migrations go wrong
Imagine that you ran a shop for many years. Things were going well but you had to move to a new location in the same city. How do you tell people about this?...
How to rizz up your Image SEO
Ok folks, time to get a bit pedantic about images on your website. Make sure you name them correctly. Little bit of SEO benefit but it also helps you find...
“just be better than everyone else”
Most websites suck and the teams behind them aren’t much better. Let me clarify this blanket statement before y’all cancel me. I recently had to get quotes...
Should you copy your competitors?
Yes and No. It depends. It can make sense to do so, especially if you’re new to the game and are up against some longer established players who have...
Everything counts in large amounts
Do you know where this subject line is from? It’s from a song by Depeche Mode called “Everything counts”. Great track btw. It’s also an excellent way to...
Summer vibes: be a chump or be a champ?
Right now, Dubai is going through a hot and bothered summer. Schools are out, people have left for the holidays and it’s typically quieter here. This means...
Why I don't use SEO checklists
The most common question I get asked is: where are you from? The next most common question: but no really, where are you from? And the 3rd most common...
Why did I use ChatGPT to make dinner?!
If you’re like me, you don’t have time to be wasting time. And when it comes to meal prep and making food for the fam, I’m all about saving time. The other...
How to bore your readers to death
Do you like reading walls and walls of text? I bet you don’t. (really). So when you look at content on your site, ask yourself: is it easy to understand...
Stop wasting money on useless things
I tried talking some sense to a business owner recently. They sell coffee pods/capsules that are compatible with Nespresso machines. Their luck has been...
Special SEO bulletin this week!
I interrupt this week’s email because there’s been a leak! Specifically, a leak about how Google Search works. To me, it’s like the Panama Papers from a...
How to MAXIMISE your ROI on the WWW
What’s good? You know why so many service-based website struggle online? Because they’re irrelevant. They either have: one solitary services page, listing...
Some SEO and life advice, from South Africa
What’s good? I’m a firm believer that every business needs a website and every website needs SEO. However I’m not as hardcore about this idea as I used to...
Do you have the need for speed?
That’s such a cliche subject line. But the answer to it is yes. We all have a need for speed. Some time ago Google came out saying that page speed is a...
🗑 Say NO to TRASH SEO!
It’s been a little over 1 year since I started Jambread, my very own SEO consultancy. I’ve send cold emails to almost 2000 businesses. (sorry, not sorry)....
🌅 The best SEO advice you'll get (today)
What’s good? SEO is all about.. making your content easier for people to find. You could use keyword research and AI writing tools to do this. And it’s not...
Are you FUMBLING the bag?
What’s good? I’ll tell you what is: 2 SEO emails in 2 days. Because I fumbled and got my scheduling mixed up. MY BAD. It happens. But we’re good now. This...