Handbook Directory

🐍 Surprise!

March 3, 2022

Are they really opting in? | Growth strategies that aren’t hacks | Pausing publication | How to apologize | Team newslettering | Burnout prevention

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🐶 Look who’s home

February 24, 2022

Attract your best audience | Write faster | Mad Libs for marketing | Using auto-unsubscribes | Adding diversity | Social media exit strategies?

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🚌The struggle bus

February 17, 2022

Would you be missed? | What performance metrics mean | Newsletter content ideas | Content marketing insights | Advertising in newsletters

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💝 So poetic

February 10, 2022

Embracing failure | Welcome email inspo | Niche-finding advice | TikTok mascots | Creator stories | Publishing in the press

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📧🥱You've got inbox fatigue

February 3, 2022

Growth tips | Landing page inspiration | Should you try The Sample? | Content arbitrage | Product-led SEO | Revenue streams | Hiding category headers

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🔴 This isn't urgent

January 27, 2022

Email metrics to track | 2022 benchmarks | Focusing on feelings | Proofreading tools | Guest posting | Inspiring videos | A quick newsletter approach

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🧠Inside my brain

January 20, 2022

Growth tips | Understanding unsubscribes | Permissionless Co-Marketing | Publishing's future | Should pricing come first?

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🐸 Should we mash frogs?

January 13, 2022

People vs algorithms | Deliverability tips | Mistakes you might be making | Podcast companion newsletter suggestions | Metaverse musings

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🌳Feeling deciduous

January 6, 2022

What's your backup plan? | The state of newsletters | Writing like the Beatles | Earning trust | Monetization models | Launching a new newsletter

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Rounding 🔼 2021

December 16, 2021

The most popular newsletter links of the year | Top 5 issues | Top link per category | Top categories | How to create a year-in-review issue

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🚩Will this idea float?

December 10, 2021

How to take an audience-first approach | Is curation creation? | Lessons in micro stories | Digital campfires | Welcome emails | Deliverability tips

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🎢 Free falling

December 2, 2021

The thrill (and emotion) of hitting send | What to measure | Can curation improve SEO? | UGC in emails | Re-engagement strategy advice

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🦃 Can you gobble a newsletter?

November 18, 2021

Thank you, subscribers! | Newsletters & journalism’s fate | Exit strategies | Dark social | Productizing yourself | Deliverability tips

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💥Keep failing forward

November 11, 2021

Tales from the Tilt | Newsletters still on the rise | Growth tips | The value of simple content | Revenue models to consider

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🗺️ Get away

November 4, 2021

Learn from Ann Handley's newsletter Q&A | Publisher revenue strategies | Newsletter NFTs | The power of surprise | Content curation tools

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Is less ✍️ more?

October 28, 2021

Intimacy & newsletters | Squashing wimpy writing | The value of content that doesn't sell | Tactics that get attention | Paywalls & profits

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🦑Wave them like you just don't care

October 21, 2021

Lessons from The Rebooting & The Generalist | Community tokens | Growth & deliverability tips | Thought leadership strategies

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🏙️ We’re all strangers ’til we’re not

October 14, 2021

Connections, consistency, and pluralistic ignorance? | Influencer strategies | Curation tips | Writing more exciting emails (& better blogs!)

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😩 I'll know if you unsubscribe...

October 7, 2021

Re-engaing inactive subscribers | Learning in public | Disappearing communities | + Tweets, Zaps, & relationship-building

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Frolic amongst the onions 🧅

September 30, 2021

Goodbye open rates: Mail Privacy Protection updates | How often should you send? | Reconfirmation workflows | Optimizing double opt ins

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