Archive (Page 3) • Handbook Directory • Buttondown

🚤 little lake this week

What to expect (& building expectations) | First year advice | Measuring replies | Demand gen metrics | Videos > blogging? | Avoiding the honeypot

👂 Wicked good

Newsletter medicine | Headline formula | Curate better | Content audits | LinkedIn demand gen | Million-dollar newsletters | Bad marketing habits

🌔 Waxing poetic

Universal truth: your newsletter can be multidimensional | Growth tips | Gmail clipping | Content marketing is changing | Newsletter opportunities

⛱️ Throwing shade

“Have you heard about this newsletter?”| Growth story | Information gain | A content calendar is not a strategy | The 1-sentence per line approach

Typo therapy | Newsletters still on the rise? | Anti-marketing | Skim control | How much do full-time creators make? | Engaging younger readers

🤫 Late night secrets

A welcome disruption | Growth tips from a newsletterer | Content’s job | Finding your voice by reading | Sponsorship advice | Challenging metrics

📣 Cheers (or not)

Newsletter types | Creation process | Community curation | Content as product | Growing your list on social (expert advice) | Subscriber analytics

🪄 Share the magic

Pop-up newsletters | Naming advice | Finding focus to write | Dark social vs web content | Sponsorships | Engaged subscriber analytics

🛶 Simplivacation?

Newsletter emcee | 3-2-1 format | Deliverability checklist | Amplified marketing | Testing paid social | Finding good sponsors | Mundane storytelling

There's no emoji for this

Specific or broad? | Newsletter goals | Playing the long game with meaningful content | Beating writer’s block | Accessibility | Saving social links

📖 Page-turner

What happens next? | Newsletter-first approach | Smart subscription growth tip | Curating responsibly | Acting like a media company | Slack action

🫶 Newsletter therapy

Stop overwhelming yourself | Newsletter overhaul | Attribution after iOS14 | Sender name tips | Inactive subscriber advice | Customizing Curated

❓Ask yourself this question

How to understand your readers | Establishing emotional connection | Minimum viable promise | Quality curation examples | Ad & subscription price tips

✨ Are you treasure hunting?

Newsletter creator Q&A | Creators as a one-person business | Email marketing blogs to follow | Common copywriting mistakes | 6 monetization avenues

🥹 Tears for fears

Stirring emotions | Redesigning based on feedback | Inflated open rates | Preheader text tips | Paid newsletter mistakes | Measuring content marketing

🎢 Not much happened

You need a little conflict | Weekend publishing? | 5 content levels | Owning the conversation | Improving engagement | Pocket curation: it’s a thing

💎 Finding gems

Curation tips and tools | Trust-your-gut marketing | Emails that didn't work | Dark mode challenge | BIMI | Publishing's future includes newsletters

📩 Newslettering is a verb

3 lessons I've learned | Why hitting send should frighten you | Content strategy from a few angles | Praising competitors | Curated's SPF/DKIM options

🚢 Ship happened

The value of perseverance | Reader habits to consider | Marketing predictions | Substack opinions | Newsletter sponsorships | How to clean your list

📮 Eudora darling...

The power of a compelling story | Lessons from a newsletterer | Don’t rush | Counterintuitive ad analysis | Deleting subscribers

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