Disclosure: I am a Helium 10 affiliate. If you sign up through my link or use my code, I may earn a commission, at no extra cost to you. Everything below is based on current public information and my own experience with Helium 10.

If you searched "Helium 10 vs Viral Launch," you probably expected a normal side-by-side comparison. Here is the part most older articles will not tell you: Viral Launch is no longer open to new customers. It stopped accepting sign-ups on January 5, 2026, and its website now sends visitors to a different product called Intellifox.

That changes this comparison completely. It is no longer "which one should I pick?" It is "where should a serious Amazon seller go now?" My answer, and the reason I wrote this, is Helium 10, and specifically the Diamond plan.

I will explain why, show you the real prices, be upfront about where Helium 10 is not perfect, and show you how to pay less with a discount code.

Helium 10 Discount Code: Use FLEXOBA10 for 10% Off

Let me put the offer first so you do not have to hunt for it.

• Code: FLEXOBA10
• What it does: 10% off your Helium 10 subscription, and it continues for as long as you stay subscribed
• Works best for: sellers who plan to stay on Diamond for a year and a half or longer
• Where to use it: at checkout when you sign up for Helium 10

There is also a second route. If you sign up through this Helium 10 link, a 30% discount is applied automatically for the first 6 months. The link discount and the code do not stack. You pick one. Later in this article I show the math so you can choose the one that saves you more.

Helium 10 sets the terms of these offers and can change them, so confirm the final price on the checkout page before you pay.

What Happened to Viral Launch?

Viral Launch was founded in 2014 by Casey Gauss and Jordan Decker in Indianapolis. For years it was one of the best-known all-in-one tools for Amazon sellers, with product discovery, keyword research, listing tools, split testing, PPC automation and launch services.

In 2023, Worldeye Technologies acquired it and grouped it under a parent brand called Seller Suite, alongside Intellifox, BidX and DataHawk. In early January 2026 it stopped taking new customers. According to third-party coverage from sites like RevenueGeeks and SellerSprite, the viral-launch.com domain now redirects to Intellifox, and there is no public plan you can buy.

A few things worth knowing:

• Existing subscribers may still have access to the older app, but new sellers have no way to sign up, and there is no public pricing or trial.
• Intellifox is a separate listing tool from the same parent company. It is not a copy of Viral Launch and it does not include Viral Launch's product research modules. Public listings show it starting around $29 a month billed annually for one account, but treat that as a different product, not a replacement.
• Old Viral Launch prices you may see on coupon sites, roughly $69 to $199 a month depending on the plan, are stale. Do not plan your budget around them.

If you came here because you were about to buy Viral Launch, you cannot. If you are a former user looking for a new home, you are in good company. Seller communities have reported that Helium 10 and Jungle Scout are where most people went.

What Viral Launch Did Well

I always try to be fair about a tool, even one I do not use. Viral Launch earned its reputation for good reasons.

• Its Market Intelligence tool was praised for sales estimates and metrics like the sales to review ratio.
• It had a keyword manager, a listing builder and a split testing tool that many sellers liked.
• It offered launch services and PPC automation under the same roof, which suited sellers who shipped new products often.
• Its pricing was lower at the entry level than some competitors.

I have not used Viral Launch myself, so I will not pretend to compare the two from hands-on experience. What I can do is compare what each option offers a new seller today, and on that question the answer is simple. One of them you can sign up for. The other you cannot.

What Helium 10 Actually Gives You

Helium 10 is a suite of tools built around the Amazon selling workflow. In my own use, the first thing that stood out was how easy the platform is to move around in and how complete the data is when you search for products. That matters more than it sounds. When you are deciding whether to put money into inventory, you want a tool that gives you a full picture, not a partial one.

Here is how the main tools map to the stages of selling on Amazon:

• Product research: Black Box helps you filter the marketplace for product ideas, and Xray shows sales and revenue estimates for products you are already looking at on Amazon.
• Keyword research: Cerebro reverse searches a competitor's ASIN to show the keywords it ranks for, and Magnet helps you build a keyword list from a seed term.
• Listing optimization: Listing Builder and related tools help you write and improve titles, bullets and descriptions, including AI assisted options.
• Advertising: Helium 10 Ads and the AI advertising tools help you manage PPC, with rules, keyword recommendations and dayparting on the higher plans.
• Operations: Alerts, refund tools, follow up emails and inventory features help you protect your account and your margin once you are selling.
• Learning: Freedom Ticket, Helium 10's Amazon course, is included with Platinum and Diamond. On its own it is listed at $997.

In my experience, the product research side is where Helium 10 pays for itself fastest. The data feels very up to date, and when I had questions, customer support was responsive. I still think it is wise to cross check your numbers across sources for any big inventory decision, and I will say more about that below.

Helium 10 vs Viral Launch, Category by Category

Since I cannot honestly give you a feature by feature scorecard for a product that is closed, here is the comparison that matters to a buyer in practice.

• Availability: Helium 10 is open for sign-ups, with a free plan so you can look around first. Viral Launch is closed to new customers. Winner: Helium 10, and it is not close.
• Product research: Both were known for product discovery. Helium 10's Black Box and Xray are actively maintained, and Helium 10 has been adding AI features. Viral Launch's research tool is no longer something you can buy.
• Keyword research: Helium 10's Cerebro and Magnet are among the most used keyword tools in the industry. Viral Launch had a capable keyword manager, but you cannot start with it now.
• Listing tools: Helium 10 offers Listing Builder and AI listing help. Viral Launch had a listing builder and split testing, and its free split testing tool went down when the company closed.
• PPC and ads: Helium 10 offers Helium 10 Ads and AI advertising tools, with more of the advanced features on Diamond. Viral Launch offered PPC automation, but only to existing customers now.
• Learning and support: Helium 10 includes Freedom Ticket with Platinum and Diamond, plus a large community and plenty of training content.
• Future: Helium 10 keeps shipping new features. A product that has stopped taking customers is not getting your future.

If you want my honest summary, it is this. Viral Launch was a good tool for its time. Helium 10 is the one you can actually build a business on today.

Why Diamond and Not Just Platinum

Helium 10 currently sells two self-serve paid plans, Platinum and Diamond, plus an Enterprise tier from $1,499 a month for larger brands. The old Starter plan has been discontinued. There is also a free plan with limited access, which is a good way to get a feel for the tools before you spend anything.

Platinum is a solid plan, and I would not tell a brand new seller with a tiny budget that they must start on Diamond. Platinum has most of the core tools. But here is why I lean toward Diamond for sellers who are serious about this:

• Fewer limits. Diamond gives you unlimited or much higher usage on many tools. When you are researching products, one capped tool is an annoyance. Three capped tools is a forced upgrade, and you end up paying twice.
• Better operations features. Diamond allows alerts for more ASINs, up to 300, unlimited Refund Genie access and up to 15,000 follow up emails per month.
• More advanced advertising. Diamond supports AI advertising, rules based advertising, keyword recommendations and dayparting, which matters once ads drive a real share of your sales.
• The newer AI tools. Helium 10's AI agent and MCP connector, which let you work with your Helium 10 data through an AI assistant, are tied to Diamond. If you want to research faster by asking questions in plain language, this is where you get it.
• You will not outgrow it. If your catalog grows, you do not have to stop and migrate plans in the middle of a busy quarter.

My own take on the price: the benefit outweighs the cost for me. One good product decision, or one avoided bad one, covers a lot of subscription months. That is not a promise about your results, because nobody can promise that. It is just how I think about the math.

If you are still testing the waters, start with the free plan, or with Platinum, and move up when you hit limits. But if you already know you are building this seriously, starting on Diamond saves you the upgrade later.

Helium 10 Diamond Pricing, and What Costs Extra

Here are the current list prices, as published on Helium 10's own pricing information:

• Diamond billed monthly: $359 a month
• Diamond billed annually: $279 a month, which is $3,348 a year
• Platinum: $129 a month, or $99 a month billed annually
• Enterprise: from $1,499 a month, billed annually, custom quote

Helium 10 raised its prices in 2026, and the Starter plan went away. I want you to hear that from me, not find out at checkout.

There are also a few costs worth knowing about so nothing surprises you:

• Diamond accounts pay a 2% fee on the ad spend managed through Helium 10 Ads.
• If you use Helium 10's managed refund recovery service, the company keeps 10% of recovered funds on Diamond, compared with 15% on Platinum.
• Some add-ons, like Market Tracker 360 and Adtomic, cost extra depending on your plan.

None of this is a dealbreaker for me, but I would rather you decide with full information.

FLEXOBA10 vs the 30% Link Offer: Which Saves You More?

This is where a lot of sellers get confused, so here is the plain version. You can use one offer, not both.

Take Diamond billed monthly at $359 as the example.

• With the link's 30% off for 6 months: you pay about $251.30 a month for the first six months, which saves roughly $107.70 a month, or about $646 over those six months. After that, the price goes back to the regular rate.
• With code FLEXOBA10: you pay about $323.10 a month, which saves $35.90 every month for as long as you stay subscribed.

The break even point is 18 months. If you expect to stay on Diamond for a year and a half or more, the code ends up saving you more in total. If you are not sure you will stay that long, or you want the biggest saving up front while you test things, the link's 30% is stronger in the short term.

My suggestion:

• Pick the 30% link if you want to start with the lowest possible bill and see how the tools fit your workflow.
• Pick FLEXOBA10 if you already know Helium 10 will be a long term part of your business.

If you prefer the lifetime option, the code is here: FLEXOBA10. And if you want the higher short term saving, use this link to start with 30% off.

Where Helium 10 Is Not Perfect

I would not trust a review that skipped this section, so here it is.

• The price went up in 2026. Diamond is not cheap, and Starter is gone. Reviewers on sites like Trustpilot are often critical about price, and it is the most common complaint I see.
• There is a learning curve. The suite is big. Expect to spend a few evenings learning Black Box, Cerebro and Xray before you feel fast. Freedom Ticket helps here.
• No estimate is perfect. Sales and keyword numbers for any Amazon tool are estimates. Before you commit to a large order of inventory, cross check the numbers against a second source.
• Extra fees exist. The ad management fee and the refund service share are real, so factor them in.

Helium 10 has also been improving quickly, with new AI tools, the MCP connector and more advertising features. The parts that frustrate people are being worked on, and the direction of travel is good. That is more than can be said for a product that has stopped taking customers.

The Simple Way to Try It

If you are on the fence, here is the lowest risk approach I know.

• Make a free Helium 10 account first and run a few product searches to see if the data feels useful to you.
• When you are ready, start on Diamond using either the 30% link or code FLEXOBA10.
• Use it hard for your first billing period. Research real products, check real keywords, set up your alerts.
• If it does not earn its place in your workflow, simply do not renew. Check the cancellation and refund terms at checkout so you know exactly how that works.

You do not have to take my word for any of this. Test it against your own products and decide with real numbers.

Frequently Asked Questions

Is Viral Launch shut down?

Viral Launch stopped accepting new customers on January 5, 2026, and its website now redirects to Intellifox. Existing users may still have access to the older app, but there is no public way to start a new plan.

Is Intellifox the same as Viral Launch?

No. Intellifox is a separate listing tool owned by the same parent company, Worldeye Technologies. It does not include Viral Launch's product research tools, so it is not a direct replacement.

What is the best Viral Launch alternative?

For a full Amazon seller suite, Helium 10 is the one I recommend, especially the Diamond plan. Jungle Scout is another popular option, and other tools cover narrower jobs.

Is Helium 10 better than Viral Launch?

Helium 10 is better for a new seller in one very practical way: you can actually sign up for it, it is actively updated, and it covers product research, keywords, listings, ads and operations in one place.

What is the Helium 10 discount code?

Use FLEXOBA10 for 10% off your Helium 10 subscription for as long as you stay subscribed. You can also use my sign-up link for 30% off the first 6 months. You choose one or the other.

Can I use the code and the link discount together?

No. They do not stack. Choose the 30% link for a bigger discount early on, or the code for a smaller discount that lasts.

How much does Helium 10 Diamond cost?

List price is $359 a month billed monthly, or $279 a month billed annually, which comes to $3,348 a year. Prices change, so confirm on the checkout page.

Is Helium 10 Diamond worth it?

It depends on how serious you are. If you are researching products, running ads and managing inventory regularly, the higher limits and the AI and advertising tools can save time and money. If you are just exploring, start with the free plan or Platinum.

Does Helium 10 have a free plan?

Yes, there is a free plan with limited access to some tools. It is a good way to see how the platform works before you pay.

What is the difference between Helium 10 Platinum and Diamond?

Both cover the core tools. Diamond adds higher or unlimited limits, more advanced advertising features, more operations capacity and access to the newer AI agent and MCP tools.

Final Thoughts: Start Where the Tools Are Still Being Built

Viral Launch had a real run, and I do not want to be unkind to a product that helped a lot of sellers. But the situation today is simple. It is closed to new customers. If you are looking for a place to research products, find keywords, write listings and manage ads, you need a tool that is open, current and improving.

Helium 10 is that tool for me, and Diamond is the plan I would start on if I knew I was in this for the long run. You have two ways to save:

• Use my link for 30% off the first 6 months
• Use code FLEXOBA10 for 10% off for as long as you stay subscribed

Pick the one that fits how long you plan to stay, run your own product searches, and let the data decide.

Affiliate disclosure: This article contains an affiliate link and a promo code. I may earn a commission if you sign up, at no extra cost to you. Prices and discount terms are set by Helium 10 and may change, so please confirm them at checkout.