Issue No. 015
June 12, 2026
New York
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The IP Briefing · by ESCA Legal
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| Levi Strauss filed a California federal lawsuit accusing Australian clothing company Globe and its S-Double brand of using pocket tabs that allegedly copy Levi's long-running tab trademarks. |
| § | The complaint alleges trademark infringement, trade dress infringement, unfair competition, false advertising, and renewed use of allegedly infringing tab-like devices. | | § | Levi's says S-Double previously settled a 2010 lawsuit by agreeing not to sell pants with a label, tab, or tab-like device on the vertical seam of a rear pocket. | | § | The challenged products include pants and shirts bearing red or white rectangular pocket tabs, which Levi's claims are likely to signal a connection to its brand. | | § | Levi's seeks an injunction, profits, damages, interest, legal costs, and sales information for products bearing the disputed pocket tabs. |
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| Continue reading → |
| § ESCA Takeaway |
| This issue tracks how familiar product signals, from denim pocket tabs to beauty packaging and shearling boot shapes, are becoming the battleground for brands trying to police recognition in crowded consumer markets. |
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| More IP Stories |
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| § Trade Dress · Filed |
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| Glow Recipe filed an amended complaint in New York federal court adding Target to its case against MCoBeauty over alleged copying of Watermelon Glow Niacinamide Dew Drops packaging and related digital merchandising. |
| § | The amended complaint alleges trademark and trade dress infringement and ties the product packaging claims to search advertising, product listings, social media, metadata, and retail discovery tools. | | § | Glow Recipe claims MCoBeauty and Target used Glow Recipe and Dew Drops terms to redirect consumer interest toward MCoBeauty's Ultra-Dew Serum. | | § | The case now frames dupe marketing as a broader retail and online-discovery system, not only a dispute about product appearance. | | § | Target's addition puts retailer merchandising and search optimization practices closer to the center of the case. |
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Why it matters
Beauty dupe disputes increasingly turn on more than lookalike packaging. This filing asks whether the retail tools that help shoppers find dupes can be part of a trademark and unfair competition theory.
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| § Patent · Update |
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| Deckers' lawsuit against Quince over lookalike shearling footwear reached trial in Northern California, with the remaining dispute focused on a design patent tied to UGG's Classic Ultra Mini boot. |
| § | The case began with trade dress, design patent, and unfair competition claims, but the trade dress claims are no longer in play. | | § | Jurors are being asked to decide whether Quince infringed U.S. Design Patent No. D927,161 and whether the patent is valid. | | § | Deckers argues Quince chose a boot design that looks substantially the same as the patented UGG design. | | § | Quince argues Deckers is trying to control a category of short sheepskin boots built from commonplace features. |
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Why it matters
The trial gives fashion and footwear brands a live test of how far design-patent protection can reach after trade dress claims fall away in a crowded dupe market.
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This newsletter is for informational purposes only and does not constitute legal advice. Published by ESCA Legal. Reading it does not create an attorney-client relationship. Attorney advertising; prior results do not guarantee a similar outcome.
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