Marked. - Issue 035
Live! Casino brings its promotional supplier into a Louis Vuitton trademark fight, while Impossible Foods faces a new trial on punitive damages.
Issue No. 035
July 31, 2026
New York
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The IP Briefing · by ESCA Legal
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| Live! Casino Maryland and its parent company filed a third-party complaint against promotional vendor Power Promotions, seeking to shift liability arising from Louis Vuitton's trademark lawsuit over luxury-themed giveaway bags. |
| § | The casino operators say they paid $167,162 for Lux Monogram bags that were distributed during an April customer promotion. | | § | Louis Vuitton alleges that the bags copied elements of its Monogram design, including flower motifs, while replacing the LV initials with the word Live! | | § | The casino alleges that Power Promotions was responsible for vetting the merchandise for intellectual property compliance. | | § | The third-party complaint seeks indemnification, contribution, damages for alleged contract and warranty breaches, and reimbursement of litigation costs. |
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| § ESCA Takeaway |
| Brand disputes often extend beyond the initial infringement claim. This issue follows a promotional merchandise case moving into vendor indemnity and a trademark verdict entering a new damages phase. |
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| More IP Stories |
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| § Trademark · Update |
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| A California federal judge ordered a new trial on punitive damages in the trademark dispute between Impossible Foods and lifestyle brand Impossible X. |
| § | A March jury awarded Impossible X and founder Joel Runyon $1.5 million in compensatory damages and $1.75 million in punitive damages. | | § | The jury found that Impossible Foods infringed marks used by the lifestyle business. | | § | The post-trial order requires the punitive damages question to be tried again. | | § | The dispute concerns competing uses of the IMPOSSIBLE name across consumer products and lifestyle branding. |
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Why it matters
Trademark liability and the amount of damages can follow different procedural paths. A jury verdict may establish infringement while post-trial review changes how punitive damages are evaluated and ultimately awarded.
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This newsletter is for informational purposes only and does not constitute legal advice. Published by ESCA Legal. Reading it does not create an attorney-client relationship. Attorney advertising; prior results do not guarantee a similar outcome.
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