I've been spending some time working on this newsletter, Creative Destiny. I'm trying to find a balance between sharing my work publicly on social media platforms, and having a direct way to reach my audience. Today, I'm going to share what I've learned so far.
There are many newsletter tools you can use, but I decided to go with Buttondown because it's simple and easy to use, and the customer support is really good. I've been a fan of newsletters for a while, because I enjoy signing up for them and getting information and creative stuff right in my inbox. But for some reason, I never thought about making my own until recently.
I was partly inspired by Social Media Escape Club and Seth Werkheiser, who runs his site as a way to help creators and artists think beyond social media sharing. After all, we all know that while social media platforms might help you reach your audience, you're still at the mercy of those platforms if they change their algorithms or lock you out. It's also challenging to keep up a steady "posting schedule", which can quickly become exhausting and distract you from creating the art itself. (Not to mention all the ethical issues around social media's design.)
So, the newsletter is kind of my answer to reaching my audience in a more direct way. I'd like people to learn more about the behind the scenes process in my work, and I considered options such as running a membership, but I knew that would be hard for me to run consistently. Although memberships can be great for people who have time to devote to it, I'm not able to start one right now.