Why we feel, think, decide, and buy.
We are the Center for Cultural Studies & Analysis
Dr. King is Director of the Center, a think tank that researches, analyzes, and charts the powerful subconscious drivers of choice that direct consumers’ buying choices at the emotional level. We operate from over a quarter-century of deep research into the human factors that shape and direct decision-making below our conscious awareness.
We have provided next-level actionable solutions for clients as diverse as Walt Disney Imagineering, Pfizer, Novartis, The International Dairy Foods Association, P&G, The Scotts Company, Sea World, Best Buy, DuPont, Morgan Stanley, and NASA.
Our deep database of human behavior—the unconscious influence of variables such asculture, age, gender, context, and uncertainty avoidance—gives our clients the unique ability to understand and anticipate consumers’ future behavior with a high degree of certainty. There is no more valuable insight for strategic planning, marketing, advertising, and
new-product development.