A cobbler in Floripa taught me everything I know about success.
He never charged a cent. Here's why.
Someone Taught You to Walk.
Now There's a Kid Reaching Up.
How a cobbler in Floripa, a vision in Oregon, and the loss of a brother became a covenant of showing up.
📖 5 minute read
The Cobbler
There's a man I once knew in Floripa — a cobbler, of all things — who repaired shoes for free every Sunday morning.
Not out of charity. Not for the optics. He did it because he believed that a person who walks well, thinks well. And a person who thinks well eventually stands up for someone who can't.
I asked him once why he didn't charge. He looked at me as though I had asked why the sea was salty.
"Because," he said, "I wasn't the one who taught me to walk."
That, in its entirety, is the premise of what we do.
We Are COE
We are COE. Not an acronym you frame on a wall. Not a brand. A covenant. A movement of showing up for others — genuinely, repeatedly, without being asked — until they are ready to show up for themselves. And then — and this is the part most people miss — until they can take others along with them.
You show up for your people through presence and accountability. Not the hollow, corporate kind where someone schedules a check-in and reads from a template. The real kind. The kind that costs you something. And when you do it enough, something remarkable happens — a network effect of accountability and success begins to ripple outward. One grain becomes a silo. One act of showing up becomes a movement.
There's a principle I carry with me, and I want to be precise about this:
The best way to make your dreams come true is by taking others along with you for the ride.
Now — I'm not offering that as something to embroider on a throw pillow. It is the operational principle by which Covenant of Education functions. It is the engine, not the paint.
Atoms of Realization
We have reduced the moments of epiphany — those enormous, trembling realizations — to atoms. Atoms of recognition that we are more powerful than we allow ourselves to imagine. And then we prove it. Again. And again.
Take Elly. Before COE, she didn't realize — her words, not mine — that she could direct a film. She produced a documentary in ten days. Learned DaVinci Resolve in a single week. Edited a ten-minute production rough cut in five days while simultaneously learning the platform. Then turned around and edited and published thirty YouTube videos in three weeks.
I've met EMTs who don't move that fast.
These aren't abstractions. They are personal testimonies to what happens when a human being applies their mind and remembers — not learns, remembers — their limitless potential. Their Godliness.
So Where Are You?
I want you to do something before we go any further. I want you to choose where you are. Right now. Today.
Group A → You already show up for yourself every day. You've built discipline. You've done the work. But the level of success you know you deserve — the one that hums just beneath the surface of everything you do — hasn't materialized. Not yet. We show you how to show up for others in a way that draws you closer to your purpose. By mentoring, by inspiring others toward success in your chosen direction. You lead them, and in doing so, you find the road you were looking for all along.
Group B → You don't yet show up for yourself. And I say that without a trace of judgment, because I've been there. In which case, we are here for you. We will show up for you — with patience, with structure, with relentless presence — until you are ready to show up for yourself.
Tomorrow, I'm going to tell you where this all started. A cramped office in Cambridge. A question that changed everything. And the vision that gave it a name.
→ Read the full manifesto at coveofedu.org/log/001
With love, Izzy