Archive • Brandon Mangan • Buttondown

Google Ads changes, Oct 12–18: cap Display and partner spend, Ads API v26 breaks things, Universal Cart goes live

October 19, 2026

Hi, We logged 16 changes this week across Google Ads, Merchant Center, Google Tag Manager and the Google Ads API, and two of them are high impact. The big...

Google Ads changes, Oct 5–11: automated promotions switch on by default, engagements now need 10 seconds, LSA charges for missed calls

October 12, 2026

Hi, We logged 26 changes this week across Google Ads, Merchant Center, Google Analytics, Google Tag Manager, Microsoft Ads, ChatGPT Ads and Search Console,...

Google Ads changes, Sep 28–Oct 4: the 50-conversion learning rule disappears, LSAs hide phone numbers, Microsoft experiments go GA

October 5, 2026

Hi, Twenty changes were logged this week across Google Ads, Microsoft Ads, Merchant Center, Google Analytics and ChatGPT Ads. Here is what matters most. The...

Google Ads changes, Sep 21–27: Customer Match takes raw IP addresses, Search Console multimodal data, ChatGPT Ads adds 7 markets

September 28, 2026

Hi, Twelve changes were logged this week across Google Ads, Google Analytics, the Google Ads API, Search Console and ChatGPT Ads. Here is what matters most....

Google Ads changes, Sep 14–20: EEA free listings pulled, tCPA/tROAS rewrite fully live, ads inside ChatGPT conversations

September 21, 2026

Hi, Twenty changes were logged across Google Ads, Merchant Center, Microsoft Ads and ChatGPT Ads this week. Here is what matters most. The big ones Google...

Google Ads changes - Sep 7 to 13

September 14, 2026

Thanks for subscribing! This is the first issue of the Google Ads Change History email. This will go out weekly on Monday and is built directly from the...