Who Learned to Read the Water?
Orchestrated agents are changing the blockchain intelligence game
Eight years ago Flipside started doing something that, in retrospect, was either visionary or clinically insane.
We decided to normalize blockchain data.
Not some blockchain data. All of it. Every chain. Every exchange. Every transaction. Oh, then we obsessively cataloged 700 million wallets to know who is human and which are bots. And who moves what to where and when.
Here's what we learned: blockchain data is an ocean. Most people drown in it. Some people build boats that let them float on top to look at the surface.
We built a boat, and we learned to read the water.
We can tap you on the shoulder and tell you that when a weather front is coming. Or where you should be fishing. That your best users are swimming to another protocol. We give you answers, so you don't wash up shipwrecked on the shore.
The Dashboard Problem
Can we talk about dashboards?
Dashboards are great. We love dashboards. Dashboards are the participation trophies of data analytics: everyone gets one, and everyone high fives when they're making data-driven decisions.
The problem isn't the dashboards. The problem is that dashboards answer questions you already know to ask. They show you what happened or is projected to happen.
(tool tip: no one can predict the future.)
And, sadly the blockchain ocean is massive: Dashboards float out there waiting for you to check them.
But what if the data came to you?
What if an orchestration of AI agents could navigate 7 trillion rows of blockchain data and the behaviors of seven hundred million wallets? What if they could sniff out signals and - as if a pack of dogs returning fetched sticks- bring them to you. Right to your dock. To your email. Or your Slack.
Not charts. Not reports. Answers, delivered the moment they matter.
My daughters often ask what exactly Flipside does. They 'throw shade' by saying I probably just buy Bitcoin. (They also remark that I'm chopped and no cap delulu - and frankly I'm not sure if that's about Flipside or, well, about my drip.)
If you can't explain your business to your own kids, then how in hell do you expect your potential customers to understand what you do?
So, I present to you, Flipside, for your teen. Or your grandmother. Or that annoying neighbor at the barbecue who keeps asking you they should buy Doge coin:
You know how every time you use Venmo or pay with a credit card, there’s a record of that transaction somewhere? Blockchains work the same way, except all those transactions are public; anyone can see them. The problem is there are billions of them, and they’re basically gibberish unless you know how to translate them.
Flipside organized all of that blockchain data, and tracks everyone who is making trades or purchases. So we know which wallets buy a lot, or which ones belong to the same person. And we know which ones aren't even humans at all.
Now we have AI (thousands of computers that can operate independently) who help us turn all that data into actual answers.
Instead of having to look at dashboard or statement in the mail, we send alerts that say things like “hey, your biggest users are starting to use your competitor” or “this pattern looks like fraud," or "Great work with this marketing campaign, you drove 10x more people to buy today."
Think of it like this (my dear, lovely, innocent and curious child): if blockchain companies are swimming in a sea of transaction data, Flipside is the one who learned to read the water; and with the power of AI, they can tap you on the shoulder and tell you when there is a storm coming - or where the very best place to fish is.
This is the moment blockchain intelligence actually becomes intelligent.
If your dashboard isn’t talking to you, you’re missing half the conversation.
If you prefer your intelligence served to you, automated, delivered to wherever you sit.
If you require AI that understands blockchain data.
Blockchain at our core. Data is our language. Automated Intelligence is our toolset.
Let’s Get Sendy 🚀 🔥
Dave Balter is the CEO of Flipside. He has built approximately 200 dashboards and checked roughly 12 of them more than twice. He stands by this estimate - and we can send you an alert if he builds a new one.