Hi,

I’m Alex. I write about books, publishing, and how stories find readers in a digital world.

I’ve worked in marketing for three years across multiple industries and have over five years of experience writing and editing fiction, poetry, and academic research. With a background in Book Studies, I’m especially interested in the practical side of publishing—how books are positioned, marketed, and sustained in today’s attention economy.

This newsletter is both a professional notebook and a transparent record of building a career in publishing.

What you’ll find here:

• Insightful book reviews informed by publishing and marketing perspectives

• Weekly breakdowns of one social media or marketing trend, with concrete examples—especially relevant to publishing and creative brands

• Candid updates from my journey pursuing a career in publishing in NYC: applications, interviews, lessons, and missteps

This space is for:

• Readers interested in publishing, book culture, and what it really takes to enter the industry today

• Publishing professionals and hiring managers who want to see how I think

If that sounds useful—or familiar—I’d love to have you here.