Some people love personas. Some people hate them. But if you have personas, and they are 100 % non-disabled, you are doing everyone a disservice

Most articles on personas fall into one of three categories:

1. Some articles think personas are the best thing since sliced bread

2. Others think personas should be avoided, or killed, focusing instead on Jobs To Be Done.

3. The final group thinks personas are 97 % BS. The central theme in this article isn’t that personas are bad, but that only 3% of personas are constructed correctly in a manner that can be successfully leveraged.