Gold, cryptocurrencies, real estate, ESG investments, what’s in the portfolios of Canadian Gen Z and Millennial investors? 

Quite a bit, actually. In fact, Canadian Gen Z investors are willing to invest compared to their counterparts in other countries according to 2023 research from the CFA Institute and the Financial Industry Regulatory Authority (FINRA). They found that 74 per cent of Canadian Gen Zs who are between 18 to 25 invest a median of $9,000 and own at least one investment in crypto, mutual funds and individual stocks. 

But are their and Millennial investing habits any different from previous generations? We asked two Millennials and two advisers who work with Gen Z and Millennial investors what, where and how they invest or manage portfolios. 

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