Uncommon denominator
Fractional Limited is registered in London. It provides bookkeeping services. It has only one director listed at Companies House. So this person wears several hats. They act variously as the CEO, the CFO, and the COO. They’re a veritable C Suite Army Knife. When they turn their hand to business development work, they take on the additional role of CMO. They are the Fractional CMO.
In fact they’re the actual de facto Fractional CMO. Every other fractional CMO on LinkedIn is a pretender. They’re all just part-time marketing directors with a penchant for jumped-up job titles.
The sole director of Fractional Limited can only devote so much time to each management function. Each role is necessarily fractional. This makes them, among other things, the fractional Fractional CMO. Fractional x fractional. When you multiply fractions, the product is usually smaller than any of its parts. Not at Fractional Limited. Its fractional Fractional CMO is a giant. They’re a frac of all trades. And they’re the one true Fractional CMO in the UK.
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