Katch Holmes has worked in the music industry in Scotland for 25 years and know the business inside and out.

Now she’s sharing some of what she has learned at a series of special workshops about how artists can better promote themselves.

Having represented artists, commissioned new music, produced residencies and promoted gigs with folk and crossover music acts through her company Off Site Productions - and as organiser of Knockengorroch roots music festival in Dumfries and Galloway - she has plenty to share.

In her two-part development day, artists will look at some important aspects of being a musician, including:

We will consider such questions as:
- Why and how to promote?
- What is my music?
- Who am I making it for?
- What do I want to get out of my practice?
- How do I describe my music?
- Do I need an ‘artist’ name?
- Is branding for me?

It will also look at touring including

- Where and when to tour
- How to get the most out of it
- Practical steps such as how to build contacts, approach promoters, negotiate fees and costs, advance shows, and promoting your tour
- Agents, press support, and funding

The workshop will include practical exercises such as writing a pitch to programmers, and some things to consider if you are considering applying for funding.

Taking place in Glasgow on Friday 26 Sept, at the Scottish Music Centre, and in Edinburgh on Saturday 27 Sept, at the Scottish Story Telling Centre.
View the full workshop programme here.