Founded in 1999 and headquartered in Berlin, Metropol FM has a hefty presence in the German broadcasting arena. Its flagship city is Frankfurt, with a sister station in Darmstadt and a whopping eight other cities sprucing up the local radio scene.
Aside from its broadcasting responsibilities, the company also has a knack for philanthropy. In fact, the aforementioned name-branded newspaper is offered to subscribers and there is even an awards program based on monetary contributions.
The company has a solid marketing strategy that targets its target demographic of young Germans. In addition to the obvious radio airtime, the company boasts a robust partner network, a top notch customer service department and a stellar website.
Although the radio station has only been on the air for a little over two years, it has amassed a cult following. Indeed, a recent deal with Deutsche Telekom has only served to highlight the station's potential. With such a formidable team in place, there's a lot to look forward to in the months and years to come.
For the first time ever, a Turkish-themed radio station has reached Germany in droves. That is a major feat in a country whose citizens have long prided themselves on their ethnic diversity. On the flip side, it has also helped to build up the religious minded amongst Germans of Turkish extraction. Despite its relative youth, the company has garnered a devoted following and has won several industry awards for its advertising campaigns.