Hey - Matt here.

There’s one question I get all the time: How do I write great emails?

Today, I’m starting a (small) new project to help answer that question. Every week, I’ll send you one great email along with my thoughts on what makes it great and what tactics you can take away from your own campaigns. 

Sometimes, at least in my experience, all it takes is a tiny spark of inspiration to come up with more effective cold emails. I hope this series can provide that inspiration.

Here’s the first edition. TL;DR: A high schooler emailed Snapchat’s CEO and got a reply on the same day. The email itself is wonderful, and for more than just high schoolers.

Until next week,

- Matt

P.S. If you don’t want to receive this weekly email but still want to receive other emails from Za-zu (like product updates or invites off the waitlist), reply to this email and I’ll take you off this list :)