The Three Pillars of Your XOTV Channel -- XOTV Weekly
Hello, fellow creatives, and welcome to the XOTV newsletter! We publish weekly and include vlogs, articles, creative opportunities and more. Check it out below!
This week, Antoinette Lee Toscano has written an overview of the three essential pillars of a successful XOTV channel. Read the article here.
Our featured vlog is about sponsorships on XOTV, something we get asked about daily. You can watch the video here!
Click here to read our featured article in FIPP.
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The Three Pillars of Your XOTV Channel
Every website, social media platform, and even your XOTV channel must have a defined foundation. That foundation is your content pillars, bins, or buckets, depending on which continent you live. No matter what you call them, your channel strategy is incomplete without them. Content pillars are the 3 – 5 subcategories of a larger body of work. For example, if you write a 100-page report, you can break it down into 3-5 subcategories of content. As you create infographics, tweets, blog articles, video content, and social media posts, they will all stem from your 3-5 focus areas...read more.
XOTV Weekly Vlog
Every day we are asked about sponsorship opportunities on XOTV: their likelihood, how to secure them, who are potential sponsors, and more. Franz took us on a walk and explained the whole situation, watch and walk with him here!
And lastly, we are partnered with the wonderful Culturs to create this newsletter. Culturs is the home for people who straddle the intersections of Race, Ethnicity, culture, home and more.