The Art of Sponsorship -- XOTV Weekly
Happy February! Most commonly thought of as the month of love and Black History Month, we also think of it as a time to renew those resolutions from a month ago ;)
You’re in for a treat this week as we hear from Antoinette Lee-Toscano, a producer on XOTV and sponsorship guru. Her article is about how to secure promotions, even if you’ve never been sponsored before. Read on here!
You can also find our XOTV weekly vlog in this newsletter and our featured article in Culturs Magazine.
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Are you interested in writing for XOTV Weekly or promoting XOTV as one of our partners? Email katie@xotv.me to learn more about our programs.
The Art of Channel Sponsorship
If you aren’t an industry professional, subject matter expert, or industry insider, you can still win at the channel sponsorship game.
In two months, the WhitewaterTV channel Producer/Creator went from being a recreational whitewater paddlesports enthusiast to beating out professional and competitive athletes for the coveted team member and sponsored athlete positions.
In the case of WhitewaterTV, a sponsor or ambassadorship means thousands of dollars in free gear and apparel, a $1,000 - $1,500 sponsorship of a single episode on the channel, and inclusion in several brands’ marketing messages. Not to mention how this up-levels their potential audience reach through the sponsors’ social media and other marketing materials.
Here’s how you can do it too. ..read more.
Opportunities
StoryCorps
If you’re looking for a new way to share stories, try out StoryCorps! Their app and unique technique will inspire you and your counterpart to dive deep. Learn more here.
XOTV Vlog
Our Design Intern
Join us in welcoming Rianna Clark to the XOTV team. Rianna’s job is to help our creators design the channel of their dreams without the stress that normally goes with the process. Watch the vlog here.
And lastly, we are partnered with the wonderful Culturs to create this newsletter. Culturs is the home for people who straddle the intersections of Race, Ethnicity, culture, home and more. Read their article on XOTV here.