Become a Subject Matter Expert -- XOTV Weekly
Our sponsored content expert is BACK with another article for budding creators. Antoinette Lee Toscano has all the tips and tricks needed to situated yourself as a subject expert. Read on here!
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How to establish yourself as a Subject Matter Expert
Establishing yourself as an SME on XOTV
When it comes to creating your channel on the XOTV.me platform, you might wonder why you should want others to consider you as an SME because not every channel is informative or instructional like ‘Yamaguchi Life TV’. On this channel, Melissa and Billy Yamaguchi teach their audience how to implement a contemporary Feng Shui lifestyle into their living space and daily lives. These experts bring credibility to their channel through their apparent knowledge of the subject and their work outside the XOTV platform.
* Viewers want to align with the best *
When a viewer engages with your content, they want and expect you to offer more than they already know. They crave the things they know to be presented in a more informative, entertaining, or exciting way. And they will come back, follow, and subscribe to your content when their expectations are met. So, how do you establish expertise?
First, another way to view a subject matter expert is to think of them as someone who has enough knowledge on a subject to meaningfully interact with and bring out the best knowledgebase in featured experts on their show. ..read more.
This week's Everything XOTV vlog!
Watch the XOTV team get active as they embark on the WhitewaterTV Pretreat Workout Series with Natali Zollinger.
Opportunities
Copyright for Creators Town Hall
"Join EFF's Katharine Trendacosta and Cara Gagliano, as well as Professor Casey Fiesler, a member of the Legal Committee for Archive of Our Own, to discuss the recent flurry of changes to copyright law, how copyright filters work (or don't), and any questions you might have about copyright!" The event will be February 26, 2021 at 10:00am PST
And lastly, we are partnered with the wonderful Culturs to create this newsletter. Culturs is the home for people who straddle the intersections of Race, Ethnicity, culture, home and more. To learn about the research behind racial bias of AI, [read here](https://www.cultursmag.com/more-culture-less-clothing-fashions-global-reputation/.