Greetings! Coming to you today with a new zine about a practice I’ve had for 17 years(!!).

Slogan Practice is an annual process of choosing a pithy mantra/koan crossed with good advertising copy for the year. It’s an anti-resolution practice: the point is not to resolve anything, but rather to deepen engagement. There’s no goal, you’ll never complete a slogan. We call in, beckon, leave behind for sure— we seek to evolve— but we want to encode a bit of mystery and a dose of uncertainty while doing so.

It’s also a shared practice and not all that serious. The text thread above is from a group chat that lies dormant until sometime in December, when it fires up again, and is filled with doomsday slogans— an important slogan sub genre— and contenders for our actual slogans.