🚀 UX as the glue in Global transformation – Rudy Bortolini at Refill
Merging 300+ companies into one isn’t just a logistical challenge – it’s a UX transformation at an unprecedented scale.
Every acquisition brings its own identity, UX approach, and user needs, making traditional top-down standardization /impossible. So how do you create alignment without enforcing uniformity?
At Refill 2025, Rudy Bortolini will take the stage to share how UX can drive real business impact in global transformation – not by forcing a single standard but by striking the right balance between consistency and adaptability.
🔹 UX at Scale: Finding structure without losing flexibility
📍 Design Track | April 4 | 7A Posthuset, Stockholm
How do you manage UX across a massive organization with hundreds of acquired companies and brands – without losing what makes them unique? Rudy will walk us through how his team tackled this challenge by:
✅ Defining global UX focus areas – ensuring consistency while giving teams local flexibility.
📊 Mapping customer journeys – identifying real pain points instead of surface-level fixes.
⚖️ Implementing a gold/silver/bronze adoption framework – scaling UX efficiently across brands.
Rather than enforcing one-size-fits-all UX, Rudy’s approach targets specific challenges and builds scalable frameworks that allow each brand to thrive within a structured system.
If you work in UX, design leadership, or product strategy, this session is packed with real-world insights on how to scale UX across complex organizations.
🔹 Don’t just hear about it – Experience it at Refill
🎤 Live talk + real-world case study – Get an inside look at how UX can shape large-scale transformations.
💡 Insights that matter – Learn how to scale UX without sacrificing flexibility.
🤝 Connect with top minds in UX, design, and product strategy – because great ideas happen in great company.
🚨 One week left to grab your ticket! Sales close on March 28th – don’t miss out!
📅 April 4th | 7A Posthuset, Stockholm
🎟️ Secure your ticket now: https://refillconf.confetti.events/signup
🔗 Check out the full program: https://www.refillconf.com/schedule