This week on UNBOXING, Laine and Joost spill all from their week in SF. They unpack a conference in transition—shrinking attendance, a lukewarm “festival” rebrand, and a growing disconnect between the expo floor and where real power actually sits (hint: not there). From half-empty executive panels to the rise of AI-driven development tools, this episode traces an industry in flux. But, beneath it all runs a bigger question: as global power shifts away from the U.S., is GDC still the center of the games world—or just pretending to be?