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UNBOXING: Play & Profit for the Gaming Curious

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January 23, 2026

🫂 Pod Friends with Julian Togelius

This week on UNBOXING, Joost sits down with AI and games researcher, Julian Togelius, to unpack two decades at the intersection of game design, artificial intelligence, and culture. From early skepticism about AI in games to today’s hype-fueled bubble, Julian reflects on what AI is actually good at, what it still can’t do, and why games remain a powerful lens for understanding artificial intelligence. Along the way, they explore procedural generation, NPCs, player agency, economic bubbles, and the uneasy future of creativity in an AI-saturated world—ending on a clear note: for all the apparent progress, we’re still just getting started.

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