FYI – The story behind Banana Republic
I just listened to a great podcast episode about the story of Banana Republic.
What they’ve done in the 70s and 80s simply followed the principles that we still use today. From influencer marketing up to continuous improvement.
The company got bought by GAP and unfortunately lost its soul today.
If you’ve got some spare minutes, I highly recommend to check out their old products and catalogue at the Abandoned Republic.
Looking at those catalogues makes me think if we might need to question our today’s approaches. What do you think?
– Dennis
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