FYI – New Commerce Engine Samsøe Samsøe did an interesting switch
The Danish fashion company Samsøe Samsøe announced an interesting move yesterday. They’ve switched their Commerce Engine, which usually wouldn’t be interesting at all.
But, instead of using one of the big solutions like BigCommerce or Commercetools (or Shopify Plus and so on) they’ve decided to go all in with Centra. And this is some kind of interesting.
Centra is a Commerce Engine purely targeted for the fashion industry. Technically speaking, it’s tempting to deal with a solution that’s already aware of your domain. That speeds up a lot of things compared to dealing with generic engines.
If you work in the fashion industry, you might have a look.
A LinkedIn post also provides additional details regarding the stack.
– Dennis
PS – Samsøe Samsøe also does interesting things in their loyalty program. Check out this talk.