Hello. John-Paul here, with a special Friday edition - on what to do with outdated blog posts and news on your website.

In a few steps, you can refresh and repurpose old content, making it engaging and relevant for visitors.

I recorded a <5min video showing exactly how to do this.

Key Steps

Step 1: Review existing content 0:17

• Access the TGS website and navigate to the news or blog pages.

• Identify blog posts and articles that appear outdated based on their publication dates.

Step 2: Copy the content 1:22

• Select the entire contents of the identified news page.

• Use the command 'Command + A' to select all, then 'Command + C' to copy.

Step 3: Use AI to reshape the content 1:50

• Open an AI tool (e.g., Claude AI).

• Paste the copied content into the AI tool.

Step 4: Generate new content ideas 2:14

• Instruct the AI to reshape the content into a compelling five-part email series.

• Focus on creating content that addresses the needs of potential clients rather than the firm's achievements.

Step 5: Identify promising themes 2:38

• Ask the AI to suggest themes based on the existing content.

• Choose a relevant theme that aligns with current client interests (e.g., structuring a business for the EU).

Step 6: Develop an email series 3:00

• Request the AI to create a five-part email series targeting a specific audience (e.g., US-based online businesses selling to European customers).

• (Specimen attached to this email.)

• Ensure the content is engaging and encourages readers to reach out for assistance.

Step 7: Review and finalise the content 4:00

• Review the generated email series for clarity and relevance.

• Make any necessary adjustments before publishing.

Caution!

AI can be a great help, but it’s not enough. Ensure that the output is meaningful, accurate - and compliant with any relevant regulations or guidelines.

Verify that the AI-generated content aligns with the TGS firm’s voice. To be sure, ask others in your firm to review it.

Watch the <5min video