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June 19, 2018

Your Brand Needs a Purpose, What Is Yours?

// Compelling stories // Simplifying the Complexity of Marketing

Bonjour!!!
How have you been? Last week I sent out two emails, one according to the regular program, and then more of a special announcement regarding the launch of my Podcast; Marketing At Heart – compelling conversations with inspiring people. 

So this week I'm off to CannesLions, where I'll spend a few days with fellow creatives, and hopefully get some inspiration from the festival and the crowd it attracts each year. BUT it is not going to be all fun and play, although I'm sure it is going to be some epic parties, mingling opportunities as well as a bit of time to enjoy the city. I am also going down there to interview a few people for the coming episodes of the Podcast. And I guess I'll be recording the next Five Minute Friday episode from there as well, so I hope you'll enjoy the content I'll make.

2 weeks ago I talked about the basic structure of a story and I simplified the topic and enforced it by using Casey Neistat to explain the process of setup, conflict, and solution - but HOW to tell a story so the WORLD listens? Stories possess a spark, a power; to comfort, connect, destroy, transform and even heal. Everyone has a story to tell, and everyone can appreciate a great story well told. However, all of us are not gifted storytellers, but with the help of 10 simple principles you can learn and develop your own method to tell your story, beautifully. The fact is, Storytelling is elemental within each and every one of us. This is Five Minute Friday, so join me as I simplify the complexity of the remarkable science of storytelling. Please let me know what you think! :) 

Let's jump into this week's interesting stories, shall we?

the Marketing At Heart Podcast

I am very pleased about the fact that my first guest on the Marketing at Heart Podcast is one of the most influential digital entrepreneurs out there. I’m talking about the one, the only Gary Vaynerchuk (@garyvee). 
the Marketing At Heart podcast is available on iTunes and Acast.
 

Your brand needs a purpose

Your purpose is why you get up in the morning. It’s why you commute to work, why you go throughout your day, go to sleep, and then do it all over again.
Read the full article here

Mind the (brand) gap

The brand gap appears when there’s a miscommunication between your logical marketing and emotional creative teams. It can make any marketing strategy fail because of poor creative execution.
Read the full article here

What's hot this week:

Are You Using the Right Marketing Strategy? 

If you have been paying attention to recent marketing trends, you may have heard the terms “inbound marketing” and “outbound marketing,” but what do these terms really mean?
Read the full article here

Everybody’s An Influencer, So Treat Them Like One

Because while our degree of influence and intention to wield it may vary, the truth is every person is an influencer.
Read the full article here

Don't miss this week's #FiveMinuteFriday! 

Remarlable Science of Storytelling

Everyone has a story to tell, and everyone can appreciate a great story well told. However, all of us are not gifted storytellers, but with the help of 10 simple principles you can learn and develop your own method to tell your story, beautifully.
https://www.youtube.com/watch?v=Kp0EsXF7U2Q&t=1s

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