Why you need to target the right people? 😶
Happy Friday!
Another week has passed and boy has a lot of things happened, to name a few things; I wrote an article about how you should focus on nurturing your existing customers so you don't get dumped, and it is actually a very simple fix. I also shared my opinions regarding the Customer Experience Gap on LinkedIn.
In this weeks #FiveMinuteFriday session I start off with the importance of knowing your audience to build a strong brand. It's all about finding the right crowd and deliver to their wants. So to build a strong brand, you need to attract. activate, motivate and maintain them in order to succeed. If you haven't subscribed to my channel yet, I would appreciate if you would, as well as leaving a comment or give it a thumbs up.
Another thing to mention; I was in Oslo this week, where I had a few business meetings which I think has quite a lot of potential, so looking forward to the continuum there, as well as linking up with my team and hustle a bit with the Facebook campaigns we are working on. I met a very good friend of mine that works for Gary Vaynerchuk in London at Vaynermedia and had the chance to create a podcast with him, so look forward to listening to Eric Fulwiler sometime soon. And I managed to attend the Jab Jab Marketing Conference which was created by my dear friend Thomas Moen. He had curated a very good program with some brilliant people that shared insights and showed some great case studies. Well done, Thomas.
I also bumped into a couple of Content Creators from Ireland, that now is making a new type of magazine coming soon to Youtube called 'Hype Kultur', created by Craig Fox and Aaron Fleming
Which Instagram accounts do you get inspired by? I'd love to know so please reply and share your top 3 accounts you get inspired by.
As always I found some interesting reads; which is linked down below.
Okay, onwards with this week's best content;
Nurture Your Existing Customers So You Don’t Get Dumped
So many of you fall into the mindset of being “comfortably numb.” You think you’ve done what it takes, and are reaping the rewards of success. You have empowered your employees to give the best customer service, and as a result, your customers just love you.
This is when many companies get a bit of lazy.
How Do You Close The Customer Experience Gap?
The customer experience gap is the difference between what the customer expects and what they experience across industries and commercial channels. The truth is many industries in the B2C and B2C marketplaces are not delivering the level of service, speed and overall shopping experience expected by modern consumers.
MY TOP 3 PICKS THIS WEEK:
The 8 Most Popular and Effective Uses of Video Marketing
A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowing testimonial, video is one of the fastest and most engaging ways you can possibly interact with your customers, short of a face-to-face conversation.
Read the full article here!
14 Personal Branding Tips for Aspiring Freelancers
4 Tips for Entrepreneurs to Get the Word Out About Their Small Businesses
Don't miss this week's Five Minute Friday!
Target Audience for Branding? A brand is defined by a person’s gut feeling about a product, service, or organization.” This means in all simplicity that you can’t build a brand or have a brand without people. At a basic level, your target audience is comprised of three groups of people or businesses: The ones that directly need or want your product, those who influence the people who need your product and your supporters or “brand ambassadors.” In other words, the people who pay you directly, the people who get others to pay you and your support system. Let me explain in my newest #fiveminutefriday session.
YOU HAVE REACHED THE END.
Did you enjoy this week's email? Any thoughts, comments or questions? Get in touch with me @arnteriksen, everywhere. Have a wonderful weekend.
Thanks for reading! Have a great Friday
– be safe, stay awesome!
// Arnt