the Brand Alchemist #143
INTRO
Hey there, my digital family!
Feels like ages since we last caught up, doesn't it?
The tail end of 2023 was a whirlwind for me, ambitiously biting off more than I could comfortably chew. As a result, this little labour of love, our newsletter, took a backseat (sorry about that). It demands more than just a sprinkle of effort, after all.
What's Been Brewing?
Oh, just the usual concoction of brand strategies, marketing alchemy and diving deep into the web3 and blockchain abyss. But here’s the kicker - I got to play the wizard behind the curtain for Trojena, the mountain jewel of NEOM. Crafting a brand audit and a playbook for creative excellence? Spellbinding. It was a project that truly resonated with my ethos: doing phenomenal work alongside phenomenal people.
As the world celebrated the festive season, I found myself in Marbella, engrossed in penning down the first chapters of my upcoming book, "Velocity Marketing - Driving Change in the Web3 Era." Thanks to my literary agent's wizardry, it's now making rounds across the globe's publishing elite. Talk about exhilarating!
But wait, there's more! Caught in a writing frenzy, I decided to distil my musings into another ambitious 'gem' "Think, Act, Conquer — Create Your Success: 22 Principles to Master Success: Unleashing Your Potential with Every Step" (link to Amazon)
Marbella, with its sun-kissed mornings and seaside strolls, was both my canvas and muse. Despite its solitary moments, it was a season of gratitude and plotting the course for a year that's shaping up to be busier than a bee in a flower field.
A Fresh Coat of Paint
You might've noticed we've switched digs to Buttondown, thanks to Substack’s unsavoury affiliations. My tribe, now 1,552 strong (and stunning, might I add), deserves a platform that’s not only cost-effective but also ethically sound. Plus, Buttondown’s snooze feature for the dormant newsletter seasons? Chef's kiss.
Diving Into the Good Stuff
Alright, enough about me. Let's crack into the meat of this edition, shall we?
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#Insights from "Think, Act, Conquer"
Are we merely surviving, or are we truly living?
This question isn't just a thought starter; it's the essence of what I explore in the introduction to "Think, Act, Conquer." As the author, I challenge you to deeply consider your current state of existence versus the vibrant potential of truly thriving. It's a call to action, urging us not to settle for merely getting by when the opportunity to actively shape our destinies lies within our grasp.
Surviving versus living isn't just about the hand we're dealt; it's about how we play our cards through our thoughts, decisions, and perseverance. In writing "Think, Act, Conquer," I aimed to guide you out of the shadows of passivity into the light of active, purposeful existence. I invite you to join me in redefining the boundaries of our lives, encouraging you to think critically, act intentionally, and conquer the hurdles that impede our progress.
The journey towards mastering life's challenges begins with acknowledging that there is more to life than survival. This introduction, from my perspective, is more than just words on a page—it's an invitation to embark on a transformative journey together. Are you prepared to leave survival behind and embrace the thrill of truly living? Let's dive into this adventure, step by determined step.
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Watch Your Step, We're Wrapping Up!
And just like that, we're flirting with the end of our digital rendezvous. Hasn't time flown by?
Since we last swapped stories, I've been hoarding a treasure trove of CONTENT, eagerly waiting to spill the beans in our upcoming chapters:
Diving deep into the realms of Behavioral Science
Unraveling the mystique of brands and their undeniable significance
Exploring how Purpose is reshaping the Web3 landscape
.
On the Lookout
In case you're in the market for a Creative Strategist who navigates the intersections of Brand, Marketing, emerging tech, and the creator economy like a seasoned captain, consider this your bat signal. I’m also all ears for speaking engagements, panels, and advisory roles.(email me)
Given our little hiatus, I'm as curious as a cat to see how this edition lands. So, if it miraculously finds its way to you, don't be shy - hit reply and give me the scoop.
Signing off for now,
Arnt out x
P.S. If you're feeling generous and want to chip in towards the newsletter's backstage magic, every penny is welcome. Here's your chance to light up our Buttondown stage. Rest assured, every contribution fuels our journey forward.
Gratitude for your readership, your shares, and your steadfast support x
Stay true, Stay you!