Stop Selling, Start Talking!
This is Arnt Eriksen's weekly summary of the week, ending Friday, {date}
Welcome, awesome friend!
How's your week been? (You can hit reply and tell me). Me? I've had a pretty good one. It's been quite interesting, with a lot of new stuff happening in the wonderful world of marketing.
This week I'd like to share two posts that I published on the topic of credibility and importance of influencer marketing.
Enjoy your reading!
You Can No Longer Afford to Ignore Influencer Marketing
Influencer marketing has been brewing for about eights years now, but recently it’s the go-to tactic for both B2C and B2C marketers.
3 Marketing Tactics to Gain Credibility With Millennials
Are you continually looking for ways to gain credibility with the millennial generation? If so, stop lumping all millennials into one enormous homogenous generation. Instead, target the specific and distinct groups that make up the millennial generation. If you do this, you will have a higher rate of engagement and millennials just may like you!
MY TOP 3 PICKS THIS WEEK
Customer Service Is The New Marketing
People have lost their faith in gimmicky and overstated mass marketing campaigns and place more stock today in what they experience directly with your company, what their friends have experience, and what the people they listen to online have experienced. Read the full article here!
How to Differentiate Your Brand With Customers Who Crave Experiences
What Investors Look for Before Putting Money Into a Startup
Don't miss this week's Five Minute Friday!
In today's session, we'll dive into the topic of attentionalism; How marketers can grab the attention of consumers is a highly digital world. It is commonly said that people, in general, have an attention span of 5-8 seconds. However, the truth is that our attention is not diminishing. It’s actually becoming more demanding because when we do find something interesting, we get that oooh so good dopamine hit! So how can brands improve their efforts to satisfy the demand?
YOU HAVE REACHED THE END.
Thank you for reading and hanging with me today. I really appreciate it!
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