My Weekly News 2 You đ
Goooooood Morning, awesome friend!
I can't believe it is Friday already!? First I want to thank all of you that wrote to me from last week, I appreciate each and every one of you. So how has your week been? Tell me the good, the bad or the ugly - I will answer all of you.Â
First I want to start off with this weeks #FiveMinuteFriday session is about Does it Ever End? The chase, the ongoing attempt to attract new customers? Well, youâve spent all your time, effort and money to define who you want to reach, they found you, like what you offer - they even show love through word-of-mouth marketing to friends and family, the only problem is, most of you are still doing it wrong. So watch the video, and let me explainâŚ
As always I found some interesting reads; How to kick off your content marketing strategy and start a blog for your business, which is what I've been nagging about for a long time. Don't just focus on rented space (Facebook, Instagram etc) have your own home which you own and control. Then a useful article about SEO as a crucial part of your digital marketing strategy as well as an interesting snippet regarding cryptocurrency. I also added my own 2 cents of wisdom, with a short story on LinkedIn on how to bond with your customer, as well as the importance of finding the right tribe to help your business grow and thrive.Â
To end things off with Creativity pick of the day: In a snarky and clever move, a new campaign from Burger King trolls McDonald's and its execs. As Ad Age's Jessica Wohl writes, "BK somewhat subtly points out, using photos pulled from real estate listings and articles about unnamed former executives, that they all had not only ornate yards but that those yards featured grills." Because even McDonald's execs love flame-grilling, which is how Burger King differentiates itself from its bigger rival. Read more by Ad Age's Jessica Wohl, and check it out here.
Why Finding the Right Tribe Will Help Your Business Thrive
As a marketer, you need to know how to find your tribe. Then, when youâve found your tribe, you need to know how to trigger the desired response in them. Marketers need to understand what drives their tribe members and also what stops them.
Bonding With Your Customer Using Customer Journey Mapping
 The best brands use customer journey mapping to examine a customerâs mindset before, during and after a transaction. This is the only way to positively influence their behaviour.Â
MY TOP 3 PICKSÂ THIS WEEK:
How to Kick Off Your Content Marketing Strategy and Start a Blog for Your Business
Are you ready to build a website for your business? Unless you donât want to grow your business, it needs a website. Having a website for your small business is not just about selling your products or services, itâs about creating something of value for your potential customers.Â
Read the full article here!
How to Use SEO in Your Digital Marketing Strategy
'And It's Gone': A Cryptocurrency Startup's Joke Throws Investors Into A Panic
Don't miss this week's Five Minute Friday!
Does it Ever END? You found your tribe, engaged with them and they like what you have to offer, and better yet, they love your brand, product and service and tells their friends about you. Perfect! But now what?! Is this a never-ending story? Does it ever end? The answer is both yes and no! Sorry - that doesnât make a lot of sense⌠so join me as I simplify the complexity of loyalty and retaining customers!Â
I hope you enjoy my latest #fiveminutefriday session.Â
YOU HAVE REACHED THE END.Â
Did you enjoy this week's email? Any thoughts, comments or questions are of course welcomed, hit me up @arnteriksen, everywhere. I do wish you a wonderful weekend and hope you get recharged and excited for next week.Â
Have a great Friday â be safe, stay awesome!
// Arnt