July 2, 2018

Maximising Tribe Marketing 🔥

// Compelling stories // Simplifying the Complexity of Marketing

Good Monday Morning, Ladies and Gents! 

How was the weekend? Did you do something fun, creative, interesting? Did you disconnect, or full on hustle? Some of you might have noticed that we have sent this email on different days in the past weeks, all in the effort of "science" to figure out which day is better and gets the best open rates. However, I should have just made it simple and just ask you, right? So my question to you is, which day would you prefer to receive this email from me? Just hit reply and send me the day you feel would be optimal. I would love to get the conversation going so please take a minute and send me some words. 

The great thing about creating content on a weekly basis is the fact that I get to stay current on what is happening within the specific topic or niche I am focusing on. With the episode of Movement Marketing, I got to discover some of the new cases that have emerged over the past years, but still my top 3 of the strongest cases, in my opinion, is Small Business Saturday, Toms Shoes, and Charity: Water. The first one is a brilliant case where a brand embraces its history and creates a movement for the small businesses in the US as an attempt to better the situation after the recession, the last two is a result of a passion and desire to do good, combined with a solid business idea that results in great authentic marketing and fantastic results that also results in helping and doing good. Now, studying the cases and how they came about, triggered more insight for my latest #5minFriday video; 

If you combine the concepts of a “tribe”-  which is a group of like-minded individuals who make up a community – and marketing, you create a powerful tool that deeply connects with your customer base and transcends your brand. However, the tribal marketing approach is more of an art than a science. Here are my 5 top tips for maximizing your tribe marketing. I do hope you'll enjoy Five Minute Friday, where I simplify the complexity of Maximizing Tribe Marketing.

Please enjoy the stories of the week, and don't forget to hit reply, I do want to hear from you!

the Marketing At Heart Podcast

In this weeks episode, we will sit down with the Vice President of Marketing & Brand from Kodak to talk about how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. Please enjoy the Marketing at Heart Podcast with Danielle Atkins #design  #marketing #innovation #Kodak › available on iTunes and Acast.
 

Welcome to the Brand YOU Economy | 7 Ways to Humanise Your Brand

Your customers, partners, employees and social media fans are human, so why is your marketing team still talking to customers like they are robots? Say goodbye to boring corporate speak and outdated marketing practices, and say hello to the Brand YOU Economy. It’s time to let the human side of your brand shine!
Read the full article here

3 Steps Marketers Can Take to Create Positive Customer Experiences

We’ve been talking about finding your tribe and identifying your ideal customer. Now it’s time to get their attention, engage with them, and make them like your business. Creating an unforgettable customer experience will do just that.
Read the full article here

What's hot this week:

5 Ways to Make Enough Side Money to Eventually Quit Your Job 

Obviously, if you want to quit, you need to find another way to make enough income to pay your bills, save for the future and enjoy life. But what’s the best way to do this? How can you make enough “side income” now so you can quit your job in the near future?
Read the full article here

7 Ways to Prove You're Trustworthy as an Entrepreneur

Besides being happier, entrepreneurs with high levels of trust are more successful at retaining their employees. They may even earn more money.
Read the full article here

Don't miss this week's #FiveMinuteFriday! 

The best-kept secret of successful branding is the power of community. One of the strongest ways to drive growth is through the K-factor -- a fancy way of describing the growth rate of websites and measuring their virality. Okay, once you have plenty of people in your referral network working to add other person, your brand's exposure increases exponentially. Instead of you needing to directly generate awareness, you can let your network handle the heavy lifting.