June 26, 2018

Let's Explore The Science of Movement Marketing 💬

// Compelling stories // Simplifying the Complexity of Marketing

Good morning, ladies and gents! 
I am back from a few days in Cannes Lions, which is for one a fantastic place to connect with amazing fellow creators and marketers. I managed to record 2 new podcast episodes, as well as getting quite a few more people on the guest list for coming episodes. The fruitful result of grinding as much as possible. I also had the pleasure of attending a dinner hosted by the wonderful people at Spredfast - where I connected to global C-suite people from leading brands; Barkley Bank UK, Adidas, Burberry just to name a few. I also spent the day at the Vaynermedia Suite, listening to some brilliant people from the industry talking about the future of Podcast, Voice AI and more. Overall an inspiring, intense, creative, and fun week, reconnecting with old friends and meeting new ones as well. Brilliant. 

IGTV and YouTube Music were launched last week. The fact that YouTube now moves into the subscription space; where you pay to either watch youtube videos or listen to music without any ads what so ever is an interesting move. With the launch of IGTV, the move for vertical movies is now, even more, a format to take seriously. More and more creators jumped on the platform, with content that was more a play to be first than a thoughtful, strategic play is something I'm concerned about. (this guy though) The fact that more and more platforms now focus on lengthy videos, means that creators either has to choose which platform they would use. Repurposing the same content for all platforms seems like a bad play, but we'll see how IGTV develops and how the creators adapt and publish content moving forward.  

Also; What does it take to elevate a brand marketing strategy into a brand-fueled experience that truly resonates with consumers? I’ve looked into it and discovered the 5 elements that fuel movement marketing. The latest Five Minute Friday, shot in Cannes, I simplify the complexity of The Science of Movement Marketing.  

Okay, guys - let's jump into the stories of the week, shall we?

the Marketing At Heart Podcast

In this weeks episode, we will sit down with the Vice President of Marketing & Brand from Kodak to talk about how the brand returned as a phoenix with the use of design and community. When you’re the keeper of the brand for a global legacy entity, you tend to disrupt conventions with the unconventional. She takes the lead of a historic brand, rediscovering its core values and refreshing it for a new Creative Generation. Please enjoy the Marketing at Heart Podcast with Danielle Atkins #design  #marketing #innovation #Kodak › available on iTunes and Acast.
 

Your business’ success is built by your brand

No matter the size of your business, your customers are going to talk about you. Developing a good brand helps you take control of that discussion. 
Read the full article here

Your audience is central to your brand

Think of some of the most successful brands in the world. From Apple to Adidas and Starbucks, all of these brands have clearly identified their audience. By uncovering the needs and wants of each audience, these global businesses have nailed their branding.
Read the full article here

What's hot this week:

How to Master Your Entrepreneurial Mindset 

You are an entrepreneur. And unlike everyone else with a million-dollar idea, you represent the less than one-tenth of 1 percent who actually had the guts to walk onto the playing field suited up to play.
Read the full article here

Branded Content as an Essential Part of Strong Company Branding

The content’s primary role is to bridge the gap between your audience and your brand. This is why one of the commonly used strategies in content marketing is brand humanization. The brands that succeed in doing so will be in a better position to connect with their target audience.
Read the full article here

Don't miss this week's #FiveMinuteFriday! 

Every marketer dreams of catching lightning in a bottle. It’s that moment when a brand—the product and the values it represents—catches fire and becomes more than just something to buy. It spurs a movement, centers a community, and becomes part of people’s lives.