How You Can Be a Better Digital Citizen 😊
Hello friends!
I hope you are doing great, challenging the status quo and having a good time!Â
I'm pretty good, I was totally surprised this week seeing that last week's video performed really well with more than 46000 views, which is 100% more than prior weeks, which is awesome, as it indicates that the content is being appreciated :)Â
Also - a lot of client work is moving along, as well as my latest personal project, my Social Media Marketing Webinar. It is free and I plan to give instant access to my 3 step process to attract the right audience and sell more of what you have to offer. I'm all about adding value these days, which I hope you like.Â
I have also shared some thoughts about the fact that the days of six degrees of separation are over. We are now connected by only three pixels of separation and what this means for markets as digital platforms continually expand. My second article is about the importance of highly targeted messaging through various platforms and how it will get your brand noticed by consumers.
Last but not least, In this weeks #FiveMinuteFriday session I am addressing the topic of How to find your tribe. Your entire marketing strategy—from product to price to promotion to positioning—rests on the shoulders of your insight about your tribe; their primary drivers and barriers, so you are able to define the desired response or the behavioural change you want. If you can’t connect with, appeal to, and solve a problem for them, you will fail.Â
So, I hope you find this week's edition of value and interest. If you have any thoughts, comments or questions, please reach out to me @arnteriksen, everywhere. Until next week – be safe, stay awesome!
Three Pixels of Separation — Marketing to Anyone, Anywhere, Anytime
It has become such a small world. Marketers can now talk to anyone, anywhere, anytime.
5 Ways Your Brand Can Become More Human
In case you missed the memo, brands are responding to reports that 63% of consumers are influenced by people over brands. The days of catchy taglines and cool imagery are over. People want to feel a personal connection to the brands they buy, and it’s up to you to make that connection happen.
MY TOP 3 PICKSÂ THIS WEEK:
4 Steps to Getting More Referrals From Everyone You Meet
When you have referrals on a consistent basis, client acquisition is easy.
Read the full article here!
How to Boost Deliverability and Win at Email Marketing
4 Simple Steps To Turn "Impossible" Into Profitable For Entrepreneurs
Don't miss this week's Five Minute Friday!
It’s Friday and time for some marketing insights - from me, to you,  in the next five minutes. We all have the need to belong and to have a sense of purpose. Humans at the core is a curious race, eager to learn, adapt, process and move forward. As a marketer you need to be aware of what drives the people you try to reach and what stops them from doing what you ask of them, and how to trigger the desired response or behaviour. But before you come to that stage of the process you need to find your audience, your tribe. That is the topic I simplify in the latest #fiveminutefriday session
YOU HAVE REACHED THE END.Â
Thank you! You made it this far! As always, if you have any thoughts regarding this email or other things you'd like to talk about, please don't hesitate to contact me. Have an awesome weekend, take care of yourself and your loved ones and remember to pay it forward with gratitude.
// Arnt