How Well Do You Know Your Audience? đ
// Compelling stories // Simplifying the Complexity of Marketing
Good Monday Morning!
How was the weekend? Currently, we are having the best weather on consecutive days of sun since the 1960's which is very appreciated. The days seem longer, and it is almost a vacation feeling, but no time to rest, not just yet! hehe. Speaking of, what are your plans for the summer? I have been focusing the last week on some big plans and ideas of content as well as a Masterclass/roundtable meetup for CEO's and CMO's â well its for anyone that is passionate about marketing and that really want to up their game for their business and learn and get the insights from the best of the best. I will give more info and details as it comes along, promise. :)Â
In a world where people are bombarded by choices, who we decide to do business with often comes down to who tells the most compelling story. We all have a story, Isnât it time you shared yours? That is the topic for the #FiveMinuteFriday. As Marketers, we truly believe weâre storytellers, simply because we produce content or experiences. However, being a storyteller takes much more than just saying youâre a storyteller. We keep saying it, not because itâs true, but because it feels good to say youâre storytelling instead of admitting youâre in marketing. This is the topic I simplify â the complexity of the importance of a story. Storyteller? Marketer? or Both? Stories ignite our imagination. TED, the purveyor of âideas worth spreadingâ believes that stories affirm who we are, and allow us to experience the similarities between ourselves and others, real or imagined. Stories help us make meaning of our lives. I hope you'll enjoy it. Let me know! :)Â
Onward with the selected stories of the week!
Knowing your audience is critical to your brand
What do Apple, Chanel, and Nike all have in common? They know their audience. Identifying your audience is the first step in building a strong brand. As these successful companies have proven. Each of them target different customers, with differing needs and desires. By uncovering these drives, each company has built a brand that resonates with its customers.
Read the full article here
A strong brand creates successful businesses
Storytelling is the backbone of your brand. It separates a good brand from a great one. Itâs an artform and can take a bit of practice to get right.Â
Read the full article here
What's hot this week:
5 Reasons Why Your Business Is Losing CustomersÂ
Like it or not, your business is losing customers. Recent research from McKinsey & Company revealed that only 13 percent of customers surveyed said they were loyal to a single brand. The research found that 87 percent of customers surveyed said they shopped around, and 58 percent had switched to a new brand.
Read the full article here
7 Reasons To Start A YouTube Channel Now (And First Steps To Take)
Why would you start a YouTube channel for your business or personal brand?
Read the full article here
Don't miss this week's #FiveMinuteFriday!Â
Storyteller or Marketer? or Both?
In a world where people are bombarded by choices, who we decide to do business with often comes down to who tells the most compelling story. In the business world, storytellers are all around us. We all have a story to tell, Isnât it time you shared yours?
https://www.youtube.com/watch?v=66v8kugkntI