How to Connect to Anyone, Anywhere at Anytime
What's up guys! How are you? Is there anything I can help you with?
This week I have been joggling client work, content production, and editing, as well as planning some larger concepts that will be launched soon. Oooh - I'm excited!
It is that day of the week, its Friday! For many of you its the favorite day, as it is the weekend, and a chance for some well deserved time off. However, before we dive into the weekend I just want to share some stuff I love and found interesting this week. I published the next articles in my marketing series, one concerning the question should B2B and B2C brands do things differently when it comes to ''grabbing'' attention, and the other on the Brand YOU economy. It’s time to stop thinking like a corporation and start thinking like a person. Humanizing your brand is a requirement if you want to survive in business today.
What are your thoughts on the subjects? Do you agree, disagree? If you have comments, suggestions or anything you would like to chat about - bring it on! I am here for you! :)
Also, don't miss this week's #FiveMinuteFriday where I'm diving into the topic of Connectivity, the fact that anyone, anywhere at anytime can connect in this small world of ours!
I hope you'll enjoy!
Welcome to the Brand YOU Economy | 7 Ways to Humanise Your Brand
Your customers, partners, employees and social media fans are human, so why is your marketing team still talking to customers like they are robots? Say goodbye to boring corporate speak and outdated marketing practices, and say hello to the Brand YOU Economy. It’s time to let the human side of your brand shine!
Should B2B and B2C Brands Do Things Differently to Get The Attention of Their Tribe?
The short answer is no, not really. As brands work to get the attention of their tribes, B2B and B2C marketing principals don't differ in the current market.
MY TOP 3 PICKS THIS WEEK:
52 Growth Marketing Tools to use in 2018
These are very useful growth hacking tools, some are free and some cost some money. But all are certainly great at what they offer.
Read the full article here!
Google Took Down 3.2 Billion Ads in 2017
13 Things You Should Give Up If You Want To Be Successful
Don't miss this week's Five Minute Friday!
Today I'm talking about the complexity of connectivity.You’ve heard about the theory called Six degrees of separation? - the idea that all living things and everything else in the world are six or fewer steps away from each other so that a chain of "a friend of a friend" statements can be made to connect any two people in a maximum of six steps. So If people are connected to everyone by six degrees of separation and influence those up to three degrees, then people can, in some sense, reach "halfway" to anyone in the world. That is the topic I simplify in the latest #fiveminutefriday session; the complexity of connectivity!
YOU HAVE REACHED THE END.
So you made it this far! Thank you for reading and staying with me. Please reach out to me if you have any thoughts regarding this email or other thoughts you'd like to talk about. I hope I gave you some value and that you found it interesting. Let's connect on LinkedIn, Twitter, Facebook or Instagram! Its all about staying connected and being part of this wonderful community!
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Have an awesome weekend!
// Arnt