Get The Attention Of Your Tribe Now
Well, hello there reader! :)
It's been a very busy and productive week for me, but I enjoyed every minute of it. How was your week?
Today again I prepared some interesting marketing stuff that hopefully you will like. This week I'd like to share two posts that I published, one is concerning the question should B2B and B2C brands do things differently when it comes to ''grabbing'' attention and the other on attention marketing and are the marketers being careful enough.
I would be more than happy to hear from you! If you have comments, suggestions or anything you would like to chat about - bring it on! I am here for you! :)
Also, don't miss this week's #FiveMinuteFriday where we are addressing the issue of brands and the importance of their online presence.
I hope you'll enjoy!
Getting The Attention Of Your Tribe. Should B2B and B2C Brands Do Things Differently?
As we dig deeper into attention marketing, I want to address a common marketing quandary: Should B2B and B2C brands try to get attention from their tribes differently?
Are You Paying Attention? The 3 C’s of Attention Marketing
Let’s face it. We are living in a highly digital world, and brands are fighting a hard battle to grab peoples attention. The truth is that our attention is not diminishing. It’s actually becoming more demanding because when we do find something interesting, we get that really great dopamine hit!
MY TOP 3 PICKS THIS WEEK:
Why the Traditional Agency Model Is Struggling to Keep Up With Demand
IIn short, the traditional agency is antiquated because traditional advertising is antiquated.
Read the full article here!
How to Advertise Your Small Business on Instagram
3 Steps to Personalizing Your Automated Email Campaigns
Don't miss this week's Five Minute Friday!
Arnt Eriksen here with yet another Five Minute Friday session. This time I want to address the issue of brands and the importance of their online presence. Think about it, 63% of people trust a brand social media’s over their advertising. Another interesting fact is that people trust information given by an employee significantly more than from the CEO. This means, that it is the individual rather than the faceless brand who claims more authority, especially if people relate to them. This is what I’ll simplify in the next five minutes - the complexity of Brand behavior.
YOU HAVE REACHED THE END.
Thank you for reading and hanging out with me today. I do hope I managed to ignite a little spark of curiosity for marketing at the end of this week, with some well-intended, curated and self-created content.
If you enjoyed this as much as I did making it, please share it with your friends (Sharing is caring)
Have a wonderful weekend!
// Arnt