May 18, 2018

Do you want to make your brand irresistible? 😳

Simplyfing the Complexity of Marketing

Good morning!

As you can see I have changed things a bit in my weekly emails, more minimalistic, simpler and to the point. I have been receiving comments from different colleagues and friends which have adviced me to test this, so now it is up to you - did you like the OLD newsletter or do you like this NEW format? Please send me a simple reply with OLD or NEW in the mail, that's it. 

But, how have you been? Is there anything I can help you with? Please let me know, either by replying this email, or hitting me up on twitter or Instagram :) 

I'm very excited about this week's #FiveMinuteFriday session, which is about the Brand Gap, where I simplify the complexity of How to Build a Charismatic Brand. Is there a GAP between the brand you want to be and the brand your customers say you are? This boils down to the gulf between your right brain work with your left brain, and figure out how to make the Gap as narrow as possible.

I hope you enjoy this format, and that you'll give me a bit of feedback as well. 

So now - onwards with a bit of insight from yours truly;

Three Pixels of Separation — Marketing to Anyone, Anywhere, Anytime

Now that our world is only separated by three pixels of separation, marketers must most make the most out of the various ways they can reach anyone, anytime, anywhere. 
Read the full article here

Welcome to the Brand YOU Economy | 7 Ways to Humanise Your Brand

Say goodbye to boring corporate speak and outdated marketing practices, and say hello to the Brand YOU Economy. It’s time to let the human side of your brand shine! 
Read the full article here

What's hot this week:

How Marketing Automation Can Make Your Business Smarter (And Richer)

Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great?
Read the full article here

These Are the Essential Ingredients in Every Great Personal Brand

Whether you want to impress co-workers, business partners, potential employers, or consumers, your personal brand is an important way to sell yourself.
Read the full article here

Don't miss this week's #FiveMinuteFriday! 

How to Build a Charismatic Brand? By minimizing the Brand GAP, the gulf between logic and magic. Let me explain; https://youtu.be/Hi-8BK6ndfk