Do You Know How To Make A Bonfire? 🔥
// Compelling stories // Simplifying the Complexity of Marketing
Good morning!!!
I hope you are having a great start to the day, and that this email is part of making it, even if just a little bit better, then I am happy.
This weekend I decided to break off the routine and do something completely different. So we booked a cabin at a farm 90 min away from the city, drove off and came there just in time for a 3-course dinner prepared by the hostess. Next morning, we saddled up and went for a horseback ride for the day. Simply amazing. Being able to completely disconnect, experience the nature on the back of such a massive animal just gives a whole new perspective on things. Better yet, the weekend felt longer, and I got so many ideas and found some solutions as well on some of the projects I'm tackling. Which I guess is my takeaway. Even though you are not doing the hustle 24/7, getting that change in the routines can be so valuable. as it changes things up and makes your brain find inspirations and ways to solve the barriers in a different way.
Agree?
Do you know how to make a bonfire? And once it is lit, keep it going and making sure your tribe stays warm and engages with captivating stories that inform, enlighten and entertain them? Isn’t it as easy as just throwing some logs together, add some fuel and light it up, and just enjoy the immediate warmth it provides? You probably figured out that this intro is metaphorically speaking, and that this is all about your company, your brand, your audience and your success! This is Five Minute Friday, so join me as I simplify the complexity of bonfire marketing Bonfire Marketing is about creating that community of people where you inform, enlighten and entertain your tribe! Keep showing up, communicate with a consistent voice and tell different stories about your passion points and beliefs and they will stick around for a lifetime. Please let me know what you think! :)Â
Onward with the selected stories of the week!
Bridging the brand gap
Have you ever been to a foreign country and automatically navigated towards the familiarity of a Starbucks or McDonalds? It’s because you know what to expect from those companies. That’s the power of branding.
Read the full article here
Don’t Forget Who Helped You Become Successful
You've spent all your time, effort and money to define which customers you want to reach. New customers have even found you, and they like what you have to offer. They show your business love through word-of-mouth marketing and social media shout-outs to friends and family. The only problem is, most of you are neglecting your existing customers.
Read the full article here
What's hot this week:
The 2018 Summer Reading List For MarketersÂ
Some of the more recently published books that are focused on marketers and/or marketing. Below are some of this summer’s must-reads for marketing leaders.
Read the full article here
Top 5 Instagram Influencer Marketing Trends to Follow in 2018
Will Instagram stars finally render traditional marketing tactics obsolete in 2018? If they do, we’ll have the following 5 trends to thank.
Read the full article here
Don't miss this week's #FiveMinuteFriday!Â
Bonfire Conversations
The bonfire is where you inform, enlighten and entertain your tribe! My question to you is what do you do to engage your tribe?
https://www.youtube.com/watch?v=HZmePQvORSg&t=280s